Company

One way for a business to have an impact is to donate a portion of its profits to a cause. Another is to bake the impact into their products themselves, through the manufacturing process for example.

In this episode of Shopify Masters, you’ll learn from two military spouses who became entrepreneurs to create a network of independent manufacturers to produce their products and to provide jobs for others like them.

If you’re selling creams, soaps, hair or other skin care products online, one of the highest-impact ways you can increase sales and conversion is to address common customer objections.

In this overview, we’ll dive into how you can empathize with customers, address their concerns head-on, and, as a result, sell more skin care products.

Viberg Boot manufacturers beautifully crafted men’s boots and shoes, which can be found on Viberg.com, as well as on a host of online sites for the style savvy gent like ClubMonaco.com and Mr Porter, and some physical retailers across Canada, the U.S., Europe, and Asia.

Equipped with a mission statement “to produce the highest-quality footwear possible using only the best materials and manufacturing methods available,” Viberg delivers. Here's why, and what other entrepreneurs can learn from Viberg's story.

No matter how well we think we know our products, customers can still surprise us with new use cases and benefits.

In the case of one inventor, the problem he set out to solve with his product wasn't the real reason people were buying it at all.

In this episode of Shopify Masters, you'll hear the story of how he sold over 35 million units by doubling down on features he didn't intend for his invention to have—at first.

High performance search engine optimization is built on keyword research, and your keyword research is only as good as your process.

The most valuable first step you can take is to identify what types of terms you should pursue, aggressively expand that list, and then decisively cull it down to what’s most relevant. Today's post will show you how to do just that.

Your first few hires are your most important.

But how do you acquire and pay talent early on in your journey?

That's what we'll be discussing on today's episode of Shopify Masters.

This past Sunday, February 18th, Jordan Brand dropped its latest limited edition Air Jordan III ‘Tinker’ as part of its 30th anniversary celebration of the historic Air Jordan III.

But this wasn’t your everyday sneaker release. Snapchat partnered with Jordan and Shopify to enable a fundamentally new kind of retail experience, one that combines real-world interactions with online shopping.

If you've been wondering how you can get your products stocked at existing retailers, you're not alone.

After we published an article about how to handle working with big retailers, we got a great question: how can you pitch your products so that retailers want to carry your stuff? 

We got in touch with a company that managed to get stocked in national chains in just a few years to help answer the question.

Amazon's buy box is where sellers have a chance to be featured front and center on a product page, competing with other sellers who offer the same product.

As you can imagine, getting your own products to show up there can have a huge impact on your sales.

Catch Allan Arinaitwe, founder of Aviox, on today's episode of Shopify Masters to find out how.

Today's Ask Shopify tackles a question that we're sure a lot of people have asked at one point or another in their ecommerce journey: is it better to DIY my store's design, or hire a pro to do it?

And sure, there's no one right answer for everyone (we love our pros and our DIY-ers equally!) but if you're worried that you don't have the skills to tackle your store's design yourself, listen up.

You definitely do, according to the entrepreneurs we talked to.

Our list of 23 life-changing books, all written by women. They have been read and reviewed by some amazing women here at Shopify—UX Researchers, Marketers, and Designers alike weigh in on their top picks.

But don’t get me wrong. This list isn’t just for women. It’s for entrepreneurs of all ilks, and anyone in pursuit of self-improvement.

Add these 23 women-penned titles to your reading list in 2018 (plus 4 bonus titles from our own to-read lists).