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Some industries move so quickly that products that were innovative yesterday become commodities tomorrow. 

In these hyper-competitive spaces, being first to market isn't enough. 

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a systematized business that they can adapt quickly to a fast-growing vaping industry that's saturated with competitors.

Robert Kayvon and Carlos Garay are the owners of SOURCEvapes: high-quality vaporizer equipment and accessories.

It's Monday, and you know what that means. It's time for Ask Shopify, a series where ecommerce experts tackle real questions from store owners who are trying to launch, build, and scale their stores. We’re here to help with every aspect of your store, from marketing to HR to accounting.

And today, we're especially here to help you with your shipping and fulfillment.

One of the perks of entrepreneurship is that you get to decide when and where you work. A desk, a beach, your kitchen table: it’s your call.

That’s why we’re always trying to make it easier for you to manage your business anytime, anywhere, with the Shopify app for iOS and Android.

Now, in addition to everything else you can do to run your business from your phone, our Canadian and American merchants can add shipping to the list. The Shopify app now supports buying and printing shipping labels from your phone.

How do you launch a consumer brand to the world and maintain momentum?

That’s the question I had for Terry Lee, CEO of Panacea, following his team’s successful launch of a Korean skincare line last year.

He broke down their brand launch story step-by-step, strategy-by-strategy. Not just the press and revenue wins. He focused on overcoming struggles, tackling self-doubt and the lessons learned along the way.

When it comes to creating a luxury product for a luxury brand, the actual manufacturing process might surprise you.

In this episode of Shopify Masters, we go behind the scenes of one entrepreneur's journey to find a manufacturer for his product and what he learned about the way many luxury brands actually create their products. 

Scott Gabrielson is the founder of Oliver Cabell: an accessories and leather goods brand built on the foundation of quality craftsmanship and clean design.

Welcome to Ask Shopify, a series where ecommerce experts tackle real questions from store owners who are trying to launch, build, and scale their stores. We’re here to help with every aspect of your store, from marketing to HR to accounting.

Establishing an ethical supply chain is essential for any social enterprise. But with a little care and creativity, you can turn that challenge into a differentiator for your business. 

On this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a business where their customers help them source raw materials for their products, becoming their business partners in the process.

Jack and Alley DuFour are the founders of Taaluma Totes: socially responsible travel bags made from fabrics sourced from around the globe.

Welcome to Ask Shopify, a series where ecommerce experts tackle real questions from store owners who are trying to launch, build, and scale their stores. We’re here to help with every aspect of your store, from marketing to HR to accounting.

Who’s we? We’re the ecommerce experts both inside and outside of Shopify. Between our team, who spend all day immersed in the world of ecommerce (and who sometimes run stores themselves!) our squad of Shopify Experts, and our amazing customers, we have access to world-class expertise—and now you do too. So let’s dig in and get to your questions, because they’re good ones.

Today's Question:

Our business is at the point where it is about to explode. How do you transition from a small shop (fulfilling orders from your basement) to fulfilling orders with major retailers too? What are the biggest pitfalls to watch for?

Check out the answer, from a serial ecommerce entrepreneur who's sold in major big-box stores, in today's post.

Building an online store lets you showcase and sell your products or services.

But building a platform lets you create a place for members of your niche to return to and connect with others who share their interests.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who went beyond building a store and instead decided to create a platform to become the central hub for the Electronic Dance Music scene.

Anthony Ulanovsky is the founder of iEDM: the premier online EDM lifestyle superstore.

YouTube is the second largest search engine in the world after Google. And if video is part of your marketing strategy, then you’ve probably already invested time, effort, and creativity into videos for your own YouTube channel.

But in order to make the most of YouTube as a platform to engage your customers, you should be mining YouTube Analytics for insights to improve the performance of your videos.

Here are 10 metrics worth tracking and how to analyze them to achieve long term success with your YouTube channel.

Telling your origin story is one way to set your business apart from your competitors.

But the stories happening around your business—about the people who help make your company a success—can also be used to engage new and existing customers alike. 

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who market their store by not only talking about their products, but by sharing stories about their customers and vendors.

Kevin and Jen Long are the founders of Noble Carriage: organic and sustainably made baby clothes, toys, and gifts.

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice.

Consistent, high-quality traffic you don’t have to pay for? Sign me up.

But between search engine algorithm updates and excessive industry jargon, it can be pretty difficult to get the hang of this whole ecommerce SEO thing.

This beginner’s guide will take you from newbie to novice as quickly and simply as possible. We’ll cover keyword research, site structure and organization, and on-page SEO.