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Moving people from prospect to paying customer can be tough. This guide shows you how to use a sales funnel like a pro and secure more conversions in your online store.

There’s much more to copywriting than listing your product’s best features. The secret to high-performing copy? Listen to your best prospects.

You only exist as words and images in a shopper’s browser window. How can you earn their trust and build credibility? With an inspiring About Us page. Here’s how to write one. 

Your conversion funnel, a path your visitors take from arriving at your store to making their purchase, is a leaky bucket. Before you pour more water into the leaky bucket, learn how to patch the holes. Here's how to find and plug leaks in your conversion funnels so you get more revenue per visitor.

Despite the fact that there’s been plenty said about A/B testing, a lot of marketers still get it wrong. The result? People making major business decisions based on inaccurate results from an improper test.

The problem is that A/B testing is often over-simplified, especially in content written for store owners. The solution? Here’s everything you need to know to get started with ecommerce A/B testing, explained as plainly as humanly possible.

It’s an easy mistake. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products. Why is it wrong? Because product descriptions need to sell your products, not just list bare bones product information. Let’s have a look at nine simple ways to persuade your web visitors with product descriptions that sell.

Is your copy working hard enough? Does your homepage catch and keep customers' attention? Are your product pages and descriptions persuading visitors to buy? Today, we're sharing six common copywriting mistakes that could be costing you sales—and what you can do to fix them for good.

The more you understand about the ins and outs of persuasion, the more effective you’ll be as a negotiator. Who better to teach you the tricks and tools of the trade than someone who has negotiated with bank robbers, terrorists, kidnappers and murderers?

In years past, personalized, highly relevant messages have been difficult to achieve through traditional marketing channels. Today, the capability to narrow your reach and refine your messaging to target a precise audience has brought about incredible efficiency in advertising.

This begs the question: If it’s worth personalizing your advertising to drive unique prospects to your store, why not personalize your website in order to convert them to customers?

Dual process theory is the idea that there are two different systems at work during the decision-making process: system one and system two. One process is automatic and unconscious while the other is controlled and conscious.

Here's the step-by-step guide to using dual process theory to boost your on-site conversions and sales.

Tracking and analyzing key performance indicators (KPIs) is crucial to improving and growing your ecommerce business. Find out what a KPI is, see 60+ examples of KPIs to consider for your business, and access templates to help you get started.