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Do-it-yourself entrepreneurs typically start small, making every item they sell with their own two hands. But when they start to see success, it generally snowballs into the same problem:

How do you scale DIY into a business?

In this episode of Shopify Masters, you’ll learn from an entrepreneur who went from selling homemade products to scaling her business by becoming a reseller.

Ana Dee is the owner of Alien Outfitters: a lifestyle brand that sells a variety of graphic tees, kinky accessories, rainbow knives, and rare specialty items for aliens who are no good at fitting in.

Shopify has the unique privilege of empowering a diverse community of merchants that spans the entire globe. Together, with our partners, we are changing the face of commerce and helping to make entrepreneurship more accessible than ever before.

Most people take time off from work, especially around the holidays. But what can you do when you're the only employee, or when stepping away from your business feels impossible?

Don't worry, you can take time off as a business owner—and beyond that, you should.

We know you love your business; you wouldn't be hustling so hard if you didn't. But occasionally stepping away from work is an important part of building a sustainable company. And with a bit of planning, your business will still be there when you get back (promise).

Collaborating with artists can be a great way to produce unique design-centric products. But finding talent you can actually work with comes with challenges that you might not anticipate.

In this episode of Shopify Masters, you’ll learn from two sleight-of-hand magicians who collaborate with artists to create new playing card products every single month.

Twin brothers Dan and Dave Buck are the founders of Art Of Play: a curated collection of designer playing cards for magicians, cardists, gamers and collectors.

More than 1 in 4 U.S. shoppers with intent to buy have abandoned their cart in the past quarter because the checkout process was too long or too complicated.

That’s a lot of money being left on the table.

Earlier this year, we launched Shopify Pay to accelerate checkout for your customers, reducing cart abandonment and improving sales.

With Shopify Pay, customers can save their personal information and payment details to checkout in just 1 step on hundreds of thousands of stores powered by Shopify. Even on stores they’re visiting for the first time!

“Digital nomad” sounds like the quintessential dream job: travelling the world armed with little but a laptop and the essentials, making your own schedule in a foreign coffee shop or while sipping cocktails on a beach, hopping from destination to destination as you cross yet another country off your bucket list.

However, as is often the case, the reality has been romanticized.

“Digital nomad” isn’t a job title but a lifestyle choice—an option now available to many thanks to a trend that’s changing the way we balance our careers and our lives:

Remote work.

However you define “holiday”, you can’t ignore that there’s a certain buzz in the air. The season is upon us.

You may have survived the biggest shopping weekend of the year (and you killed it), but shoppers are still scrambling to buy last minute gifts, pushing the limits of your shipping deadlines.

If your customers are celebrating Ramadan or Hanukkah or just looking forward to popping the New Year’s cork, they’re in a buying spirit this month. You can make the most of the holiday shopping season by making a few tweaks to your store design, marketing, and collections, even if you don’t sell overtly festive products.

The Shopify App Store is full of handy integrations (some free) to help superpower your business at any time of year. We’ve curated a list of holiday-specific apps and tools, plus ideas and examples to implement today.

It's no secret that Facebook videos are a great way to reach new audiences on one of the biggest social networks around.

But what does it take to create one that actually takes off, let alone drives traffic and sales to your products?

On this episode of Shopify Masters, you’ll learn from an entrepreneur who has mastered the art of creating Facebook video ads and trailers for his digital products.

Gary Martin of RGG Edu makes documentary-based tutorials from the best photographers and retouchers in the world.

With the biggest shopping season of the year upon us, hordes of customers are looking for juicy discounts. To help you make the most of the holiday shopping bonanza, we’ve added a simple new function to Shopify that will help you reach out and pull those deal-hunters right into your store. 

Shareable Discount Links direct customers to your homepage and automatically apply a discount code to their cart.

Paypal is one of the largest online payment systems with 227 million active accounts around the globe. It’s also a popular option for accepting payments among online sellers.

But as with any payment system, there are fees associated with it that you’ll need to factor into your pricing and the cost of running your business. Luckily, Paypal works well with Shopify Payments for offering multiple ways for your customers to checkout without having to worry about stacking fees.

Retargeting can be an effective way to increase your conversion rate with Facebook advertising.

But poorly executed retargeting campaigns can lead to wasted ad dollars and annoyed prospects.

If you're still using generic retargeting, here's how to implement a sequential retargeting strategy for a better way to spend your ad dollars.

When you're selling gift-able products, the holiday season is your time to shine. But how do you target customers when they're in the gift-giving spirit?

In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells $3,000 worth of t-shirts every day and how he’s preparing for the busy holiday shopping season.

Jeremiah Robison is the founder of Beloved Shirts: quirky, fun designs on shirts, hoodies, onesies, and more.