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Everyday creators are working 9-to-5 while spending early mornings, evenings, and weekends as influencers on TikTok, personalities on YouTube, streamers on Twitch, writers on Substack, and podcasters broadcasting to your favorite audio feeds. 

From supply chain woes to pandemic shutdowns, any number of worst case scenarios can do serious damage to team morale. As a small business owner, how do you keep spirits high while your business is at its lowest? Four leaders share their stories and advice for motivating a team through any worst case scenario.

Gen Z, radicalized by social injustice and clad in ’90s throwback leisurewear, might have stolen the spotlight from their millennial predecessors, but an even newer generation is quietly beginning to come of age. Don’t underestimate them. Founders building brands for the future need to pay attention to the under-12 set now. After Gen Alpha has aged into teens with agency, influence, and disposable income, it will already be too late.

What qualities are common to successful creators? The truth is, the term is so broad, there’s opportunity for all types. Here, we examine seven main archetypes of digital creators, breaking down who they are, what makes them unique, and the best content ideas and channels for each. Use these as a tool to identify your own personality type and start your journey to becoming a financially independent creator.

Clever founders in the fitness industry watched pandemic trends closely and acted swiftly. But which of these trends are here to stay? We look to experts to uncover the top trends to watch in 2022 and how to future-proof your DTC fitness business.

Today’s diverse entrepreneurs tell the stories and expressions of their identities through the brands they build. At Shopify, we don’t just empower these businesses. 

Books can cheer us up when we’re feeling sad, motivate us to make improvements, and teach us new skills. If you’re looking to put together an entrepreneurial reading list, here are the best business books to include.

The creator economy tech stack is a selection of apps, tools, and platforms online creators use to power their businesses—from Shopify to Snapchat.

An entrepreneurial mindset is the inner drive someone has to start a business and stick it out during challenging times. Not everyone is born with the natural drive to run a business, but anyone can become a business owner with the right mindset. Here’s how. 

Whether you’re looking for insight, advice, or just an understanding of how successful business owners confront challenges⁠—here are our favorite quotes from the world’s most successful entrepreneurs.

From TikTok to Pinterest, online platforms are paying creators cash to develop content and win over audiences. Here are all the creator funds available to help you grow as an internet creator.

There are all kinds of reasons to start a business, but we found that what motivates you may influence the kind of business you start. We asked entrepreneurs why they started their business and found there were seven types of entrepreneurship based on life motivations—and industries best-suited to those motivations. Find out which one fits you best.