Company

Tracking and analyzing key performance indicators (KPIs) is crucial to improving and growing your ecommerce business. Find out what a KPI is, see 60+ examples of KPIs to consider for your business, and access templates to help you get started.

Hiring an expert can be an intimidating step, especially since the whole point is to pay someone to do something you don’t know how to do.

However, contracting an expert is also a really powerful way to amp up your business. Here’s how to navigate the entire process, and figure out if you’re ready.

Technology has given many of us the freedom to work from anywhere as freelancers, entrepreneurs, and full-time employees, students, retirees, and stay-at-home parents.

For some, “anywhere” is a local coffee shop. For others, it’s warmer climates. And for the vast majority, it’s simply on the couch in the comfort of their own homes.

We’ve put together this list of remote work tools and travel apps to make your life easier, whether you choose to work from home or on the go.

From the moment you choose to start a business, there are countless decisions to be made. Making the right ones often comes down to using your most valuable filter as an entrepreneur: your understanding of your customers.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who used customer profiles to make every decision that helped her find and tap into a new market within an established industry.

Gloria Hwang is the founder of Thousand. Thousand is on a mission to rebrand the bike helmet, to help save lives, and reconnect people to their cities, by making a bike helmet you actually want to wear.

Starting a business often carries risk. As the saying goes, " You have to spend money to make money. "

While that's not always true, there is one very effective way to lower your risk: do a break-even analysis. A break-even analysis will tell you exactly what you need to do in order to break even and make back your initial investment.

On today's episode of Shopify Masters, you'll hear from an entrepreneur who went from being a registered nurse with no business experience to the founder of a $1.4M business that was featured Shark Tank in the span of 2 years. 

Melissa Gersin is the founder of Tranquilo Mat: a portable soothing mat that mimics the womb with constant motion and sound to calm crying babies and help them sleep.

She'll share how she used Facebook Live to build trust, get feedback, make sales, and test out marketing ideas.

Have the following questions ever left you scratching your head?

• Why is it that when I do a Google image search, my product photos never show up?
• Do I need to add alt attributes to my images?
• What's the difference between JPEG, GIF and PNG? When should I use one over another?

Today you’ll finally have answers because we’re diving deep into these questions and more.

A Kickstarter campaign can help you turn your business idea into a reality, but you still need to sell the concept in order to win over backers.

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who started selling a barebones version of their product before launching and how it prepared them for their Kickstarter campaign.

Toby Maurice and Frank Bouchard are the creators of Wipebook: zero waste office gear for those of us that have to write stuff down.

Letting go of a business you've built can be a tough call, but sometimes it's also the right call for you, your life, and your other projects. In that case, selling your business might make a lot of sense.

But how can you tell if now is the right time to sell your business—and how can you be sure about it? We spoke with an expert to help you make the call.

Shopping on Instagram is now available to Shopify merchants with businesses in the UK, Australia, Canada, Germany, France, Italy, Spain, and Brazil.

Now you can let users discover and purchase products from your Instagram posts and checkout in your Shopify store.

Here's how to install this sales channel, enable product tagging, and start growing your sales on Instagram.

One of the biggest challenges of managing a brand is speaking to one target audience without ostracizing another.

A common solution is to branch out from the parent company with a sister brand that focuses on one segment of your customer base.

In this episode of Shopify Masters, you’ll learn how an established company recognized a new type of customer buying their products and decided to create a completely separate brand to serve their emerging customer base: teenagers.

"Sell wherever your customers are." That usually means online.

But what if you're not targeting the millennial who grew up in a digital-first world? What if a large segment of your customers belong to a generation that's used to shopping without the internet?

In this episode of Shopify Masters, you’ll hear from an entrepreneur who created his own balm and how he marketed it to a segment of 60-and-over customers by focusing on educating them about the ingredients that go into his products.