Company

So you’ve come up with a killer business idea—what’s next? Bring that idea to life by building a brand around it. Your visual brand identity is just one small piece of the puzzle. But if you have no budget or design skills, branding design can feel like an overwhelming prospect. Here, we’ll give you tools, learning resources, and tips from a design pro to help you create your own visual brand identity.

“Best web design” lists often feature award-winning websites that are visually fascinating but sluggish and serve a single purpose. We wanted to flip the script a bit—that’s why our list will only feature beautiful, functional websites that power successful businesses.

A personal brand is more than a résumé, more than an elevator pitch or a social bio. It’s a code you live by in every way that you engage and operate in the world. Here, we’ll take you step by step through the process of building your own personal brand that packages the best you in a way that resonates with your target audience.

How can you take good product photos on a budget? In this guide, Co-founder of Product on White Photography Jeff Delacruz walks you through how to shoot professional photos for your business.

High quality photos of your apparel can make or break your online store. Want to step up your game? Learn how to take photographs of clothing, with pro tips for getting the perfect shot.

I know your pain.

Tired of cheesy stock photos of people high-fiving and laughing into their salads? Find the best stock images for your brand with these top 23 sites.

You don’t have to be a professional designer to create your own t-shirt mockups. We’re rounding up 19 of the best templates and resources to help.

Your logo is more than just a group of symbols, letters, and colors. It’s the most recognizable brand identifier of your business and can be the driving force behind your business success.

As a new business owner, it can be hard to cough up the money to pay for a professional logo designer. If you have little design experience, how can you possibly make a logo by yourself?

This article will walk you through the best free logo makers online, plus a few affordable options if you have a little extra room in your budget.

Why do your customers buy from you? The answer: your value proposition. If you can perfect your value proposition, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities.

A snappy, memorable brand name gives you an immediate advantage when you start your business—it makes your brand easy to remember and shapes the associations a customer makes with your products. Today, we’re sharing the key traits of catchy business names—along with a few modern examples.