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A unique selling proposition is one of the keys to developing a memorable brand. Here's how to shape your own USP, plus 10 examples for inspiration.

Whether you’re about to create a brand new ecommerce site or you’ve been thinking about redesigning your current site, the following list of the 27 best website designs should give you ample inspiration.



Building a brand from the ground up that stands out is no easy task. Whether you've got nothing but a business idea or want to pivot your existing brand, here's everything you need to know about building a strong identity for your business.

A brand story contains many of the same elements of storytelling as your favorite book or film—it has characters, action, and climax. Most importantly, it leaves the reader or viewer with a feeling. We spoke with four business owners and Shopify's own Head of Brand Marketing to uncover how story can play an important role in building your brand and what elements make for a captivating story.

The best ecommerce sites all have one thing in common: amazing product photography. It’s one of the main factors that drive conversions. Customers can’t touch or experience your products physically, so it’s up to you to make them come to life online.

While getting the right shot is important, it’s what you do with it afterward that really takes it home. No matter how well you shoot your photos, there are always ways to improve them with photo editing.

That’s why we’ve put together this list of the best paid and free photo editors online as well as other resources for creating beautiful DIY product photos that shine online.

So you’ve decided to start an online store and you’ve got at least one product you’re excited to start selling. Your product might look great sitting in your bedroom or home office, but how can you make sure it really stands out in the era of Instagram filters? 

Don’t sweat it. You don’t have to become a professional photographer to take attention-grabbing photos of your products. In this article, you’ll learn, step-by-step, how to take beautiful product photography using only your phone, some natural light, and a good product photo app. 

Shopify’s mission is to make commerce better for everyone, and to date, we’ve helped over 1 million independent businesses turn what they’re into, into a business. Part of fulfilling that promise means ensuring our platform has beautiful, mobile-friendly themes available so you can build and customize your online store to your liking.

Good logos stick. Bad ones don’t. In this guide, you'll learn how to design a memorable logo, from brainstorming concepts to getting feedback to finalizing your design. We even design our own logo from scratch.

Natural lighting can either be your best friend or worst enemy in a product photography shoot. Today, we’ll look at how you can master DIY natural lighting and create beautiful photos using either a smartphone or professional-grade camera.

Creating a marketing message that is unmistakably, undeniably you requires consistency. Focusing on uniformity in your brand attributes and identity means everything customers see and hear from you evokes the same kind of feeling. That feeling is what sets your brand apart from your competitors. It’s what connects with customers and brings them back time and again.

Your homepage is likely the first page you'll build for your store and the first page most visitors will see. But prioritizing what to include can be a challenge. In this post, we'll walk you through the different elements you can include in your homepage design, along with some examples to inspire you.

Once you’ve installed a theme on your Shopify store, you’ll usually want to customize a few things to get it looking just right. That’s where design choices come in, which can be intimidating when you don’t have any experience making them. That’s what we’re tackling today in Ask Shopify.