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Our mission to make commerce better for everyone is the foundation for everything we do at Shopify. Part of delivering on that promise means continually improving the shopping experience for your customers, wherever they are in the world, and ensuring you have a similarly exceptional experience when you use Shopify.

The much-hyped “retail apocalypse” is just that—hype. You’ve seen the headlines of major brands shutting their doors, but that doesn’t signal the end of retail stores.

On the contrary: Data shows retail is thriving. The National Retail Federation reported that for every retail store that closed in 2017 in the U.S., another 2.7 new stores opened. Selling in-person is an opportunity for you to connect with customers and grow your business, and more merchants are realizing that. In the last year, 70,000 merchants used the Shopify platform to sell in-person, and that number continues to grow.

But as you can likely attest, juggling multiple sales channels, both online and in-person, can admittedly create some challenges. That’s where Shopify can help. We’re building a powerful commerce platform to help you sell seamlessly across many channels, including in-person.

We’re proud to announce a lineup of new Shopify POS hardware and features, rolling out this summer, to help merchants deliver standout experiences no matter where their customers decide to buy.

Your time is valuable, and it’s in especially short supply when you’re trying to build a business.

There are always going to be more items on your to-do list than hours in the day, which is why we’re continually looking for ways to help you streamline your work. The more time you save on routine to-dos and processes, the more time you have available to focus on growing and scaling your business.

Today at Unite, we announced four new ways to help you free up your day with simplified order processing, inventory management, order fulfillment, and Shopify Ping, your new mobile workspace. 

Customer service is one of the first areas of an ecommerce business that many entrepreneurs hand off or outsource.

But when you let go of it, you also let go of a direct line to your customers.

In this episode of Shopify Masters, you’ll learn why one CEO still does customer support himself, despite having the resources to scale it, and how he uses this channel to inspire loyal customers—the kind that rushed to his defense when his brand came under fire.

Erez Zukerman is the co-founder of ErgoDox EZ: the maker of the world’s most powerful mechanical ergonomic keyboard.

On May 8 and 9, Shopify Unite will announce new products and features designed to help you run your business better. The goal is to save you time, cut out unnecessarily complicated tasks, and give you superpowers to evolve your business alongside retail trends.

You shouldn’t have to worry about keeping your business relevant once you launch a Shopify store. We want to do the heavy lifting for you. At Unite, we'll outline our plans for the future and share an early look at what we're building for our merchants.

When you opened for business, you were responsible for everything. Every order that came through, every email from a customer—it all rested on your shoulders.

However, when more of your time is being spent answering customer questions than building your business, it’s time to hire some help. Here's how.

You might think a large following is the key to success on Instagram. But amassing an audience of unengaged accounts won't do much to grow your business.

A small audience of qualified customers is what you're actually looking to build first, as our guest on this episode of Shopify Masters demonstrates.

Meet Katherine Gaskin, the creator of The Content Planner: the first and only physical planner for your blog and social media content.

Find out how she grew a 4-figure Instagram following just large enough for a successful 5-figure launch without spending any money on ads or relying on social media automation (i.e. bots that auto-like and -follow other accounts).

People are generally wary of direct marketing messages from a business. That's why many brands invest time, effort, and money to produce content that can overcome consumer skepticism and earn people's trust.

But what if you could source a steady supply of this kind of content without having to create it all yourself?

What if you could recruit customers to your team as marketers, content producers, photographers, and influencers who are willing to volunteer their support?

By incorporating user-generated content into your marketing efforts, you can.

Crowdfunding lowers the barrier to entry for budding entrepreneurs by solving the problem of startup capital.

With Kickstarter being the leading platform, however, have you ever wondered what else is out there?

On this episode of Shopify Masters, you’ll learn from two entrepreneurs who successfully launched the same product on Kickstarter, then Indiegogo, then other crowdfunding sites, to gain international exposure and maximize their efforts.

Jay Neyer and Ross Oltorik are the founders of BodyBoss: the world’s first home gym you can take anywhere.

Dual process theory is the idea that there are two different systems at work during the decision-making process: system one and system two. One process is automatic and unconscious while the other is controlled and conscious.

Here's the step-by-step guide to using dual process theory to boost your on-site conversions and sales.

When you’re running a store on top of a full-time job, it can be hard to find time to dedicate to your business—much less make the most of that time when you have it.

We spoke with eight entrepreneurs who are currently rocking full-time jobs here at Shopify about how they run their stores, manage a full-time job, and make the most of the time they have available.

"Fake it 'til you make it." That's what they sometimes say about succeeding in business. But there's an argument to be made for embracing the small in your small business.

It comes across as genuine, your customers connect more with you, and your passion for your product becomes your brand.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who redesigned the entire biblical library for a modern reading experience about how he found success as a small operation.