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A high follower count or thousands of subscribers isn't what makes a good influencer—having influence over an audience's purchasing decisions does.

It's no wonder why testimonies about the effectiveness of influencer marketing range from "wildly successful" to "a waste of money".

In this episode of Shopify Masters, you’ll learn from an entrepreneur who grew his business by identifying YouTubers who have real influence over what people buy and partnering with them.

When you’re running an ecommerce business, working with Instagram influencers is probably on your radar. But how can you make sure you’re working with the right people before you get started? That’s what we’re tackling today on Ask Shopify.

When it comes to adding new products to your store, it’s easy to think that you’ll need to make an upfront investment in new inventory to do it.

But before you make a big investment in more inventory, it’s important to get data and feedback about which products your audience really wants to buy. You can do that without a major new product order, and there are even ways to do it without holding any inventory at all. That’s what we’re tackling today in Ask Shopify.

A few years ago, I started getting the itch to flex the creative part of my brain more often. I’d been running my software company for over three years and, while surrounded by great people and enjoying the work, it wasn’t really making use of any of the creative side of my brain—at least not in an artistic sense. I needed an outlet.

So, despite having a family of five and running a company, I decided to jump in and start a handmade home goods shop, including designing and producing everything myself, from scratch. Here's how.

While it's easier than ever today to launch your own t-shirt business, the reality is that some designs will be a hit and others will be a miss.

Relying on your gut alone can result in time and money spent on designs that no one is willing to pay for.

That's why you need a feedback loop that helps you ditch unpopular design ideas as soon as you identify them, and double down where there's real demand.

In this episode of Shopify Masters, you’ll hear the lessons learned by an entrepreneur who built a 6-figure print-on-demand apparel business.

Ryan McCarthy is the founder of Sugoi Shirts: a store that designs & sells streetwear inspired by Japanese pop culture and anime.

In today’s ecommerce dominated world, streamlining your photography process is the key to getting your products to your customers as quickly as possible.

If you follow this six-step guide to optimizing your product photography, you too can shoot like fast fashion on a budget that makes sense.

Passive income is a recurring source of money that requires little maintenance on your part, just up-front work to create a system to generate it.

In this episode of Shopify Masters, you’ll learn from a designer who pivoted from a freelance business to generate his own passive income through digital products.

What started as a side business to offset the unexpected expenses of being a new parent, eventually grew into a means of paying off his debt while working a lot less.

Dustin Lee is the founder of RetroSupply: a store that sells digital assets for graphic designers and illustrators inspired by history.

Getting more followers on Pinterest is all about understanding the platform and how it works. Do hashtags matter? What’s really working these days? How do you find your audience?

Luckily, there are a few straightforward tweaks to your Pinterest strategy that can help you grow your followers, your reach, and your ecommerce business. That’s what we’re tackling today on Ask Shopify.

There are many reasons to focus on increasing your average order value—you spend less on shipping, move inventory faster, and, of course, make more with every transaction.

Offering your products as bundles is a clever way for ecommerce businesses to start seeing these larger checkouts, especially if you have a sizeable catalogue of relatively inexpensive products.

In this episode of Shopify Masters, you’ll learn from entrepreneurs who created "kits" from their existing products to build a business that now does 7 figures a month.

Krist Agakhanyan and Vahe Haroutounian run Stealth Angel Survival: the premier site to find essential outdoors, camping, hiking, adventure and survival equipment.

In years past, personalized, highly relevant messages have been difficult to achieve through traditional marketing channels. Today, the capability to narrow your reach and refine your messaging to target a precise audience has brought about incredible efficiency in advertising.

This begs the question: If it’s worth personalizing your advertising to drive unique prospects to your store, why not personalize your website in order to convert them to customers?

Commercial insurance is one of those things you need to think about as a business owner, but it’s also something most of us know nothing about.

That’s why we put together this primer on commercial insurance, including who needs to think about it, and how to buy it if you do.

Pay upfront to create valuable content and reap organic, recurring traffic as your reward for a long time to come.

That's the aim of SEO-driven content marketing.

But where do you start, what should you be paying, and how do you make it work for your ecommerce business?

In this episode of Shopify Masters, we do a deep dive into the methods used by an entrepreneur who hires a team of freelancers to create content that brings customers to his store through search engines.

Sebastian Bryers is the founder of Ora Organic: plant-based, sustainably sourced, cruelty-free supplements formulated by a Nutrition Council and flavored by an in-house chef.

This is his process.