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From coming up with consistently fun themes to curating new items to include, a good subscription box can be challenging to put together month after month. In this episode of Shopify Masters, you’ll learn from an entrepreneur who started his own monthly subscription box to introduce an entire culture to his customers.

When you’re taking your very first steps into the world of ecommerce, there’s a lot to learn. 

That’s why marketplaces like Etsy hold such appeal and can be such a good fit for makers who are just considering the idea of getting their products in the hands of customers.

But selling on Etsy and selling on Shopify aren't mutually exclusive, and building a Shopify store can help you own your brand, build relationships with your customers, and grow your business. We spoke with three merchants to break down how they run their business on both Etsy and Shopify.

Providing customer support over social media instead of through one-on-one channels like email is different in one significant way: it’s public. So, how should you navigate answering potentially personal questions in a public space?

In this episode of Shopify Masters, you'll hear from Adam Klosowiak, the founder of KLOS Guitars: cool, durable, comfortable, portable carbon fiber guitars and ukuleles. Find out how his company used outlandish durability test videos to get millions of views on Facebook, from golfing with guitars to dropping cinder blocks on them.

With your own affiliate program, a customer, advocate, or industry marketer can send visitors to your store through their unique referral link, and any sales you make as a result earns them a reward or commission.

Simple enough. But have you ever wondered is affiliate marketing is a good fit for your online business? Today, we'll cover what to consider before starting an affiliate program and how to one for your Shopify store.

It's a dilemma that almost every new entrepreneur has to face: Customer trust is hardest to earn when you don't have any customers. Yet, you need to earn customer trust before they'll choose to buy from you. Luckily, these strategies can help even brand new businesses earn customer trust early on.

In this episode of Shopify Masters, you’ll learn how a former Tesla employee discovered a business idea during a trip to South Korea, quickly launched a simple landing page, and then went back to design a real brand after validating demand.

Sisun is the founder of Morning Recovery: a science-backed, breakthrough hangover drink that helps counter the negative effects of alcohol.

Once you’ve installed a theme on your Shopify store, you’ll usually want to customize a few things to get it looking just right. That’s where design choices come in, which can be intimidating when you don’t have any experience making them. That’s what we’re tackling today in Ask Shopify.

There are probably a dozen different ways you could position your product, but the reality is you can't give all your features equal attention or you'll overwhelm new customers.

Instead, your main marketing message should focus on one or two key features that get customers to see themselves using your products.

But how do you determine which features get the spotlight and which ones you save for your product page? That's the topic on this episode of Shopify Masters.

Time is every entrepreneur’s most valuable resource. Between life’s many commitments and all the hats you wear to run your business, there’s never enough time to go around—especially if you’re part of a small team or the sole founder like many Shopify merchants. That’s why we’re launching Shopify Ping: a new way to run your business on the go by bringing customer conversations, marketing workflows, and more together in a single mobile app.

Looking for inspiration on how to harness blogging for your business? Here's a close look at 8 standout blogs run by ecommerce stores and ideas you can adapt for your own content marketing strategy.

Trial and error is an unavoidable part of the product development process. But 3D printing technology has given entrepreneurs a faster way to iterate and improve upon their product ideas. In this episode of Shopify Masters, you’ll learn from an entrepreneur who 3D printed prototypes of his products before approaching manufacturers, an approach that greatly sped up testing and iterating times with his manufacturer.