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Checkout is the halfway point in your customers' journey with your brand. Learn how to delight them at every step post-purchase—and watch your LTV grow.

At their core, all email marketing campaigns share several elements, and there are key email marketing best practices that can improve them all. Developing an understanding of those best practices is key for new email marketers—and all your campaigns can benefit from it.

In the retail marketing toolkit, loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.

The bread and butter of good customer support isn’t in flashy displays, free gifts, or long-winded phone conversations. Today, we explore what really matters.

Customer complaints can be your biggest hurdle or your biggest ally. We walk through proactive measures to reduce them and how to use the complaints you do get as powerful feedback.

Boring scripts are no good. But equipping yourself with tested phrases can help you tackle the trickiest support scenarios with clarity and consistency.

Shopify's data shows businesses that respond to a customer’s chat within five minutes are 69% more likely to get a sale. Think of live chat as a way to support customers through all stages of the buying cycle—that means pre-purchase and during the sale, not just after.

Looking for cost-effective ways to earn more revenue for your online store? Check out these five ideas to increase average order value—and the Shopify apps to help you execute.

Now more than ever, creative gestures can go a long way to bolster customer loyalty. We walk through a few new ways to spark unexpected delight through little extras that will further the connection between your customers and your business.

Warm up your support inbox because the holiday rush is underway. Big spikes in the demand for support can really test your systems and processes, but they’re also a tremendous opportunity to make a great first impression and create lifelong customers—so long as you're prepared.

When was the last time you made an effort to re-engage customers to get them to come back? If you've yet to market to current customers after the sale, now is a good time to build a cohesive strategy for customer retention. Today, we'll look at how to get started.