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Are you just getting started with email marketing? Or, maybe you're in the middle of mapping out your next lifecycle campaign. Either way, our guide shares tips, data, and examples to help you find and implement the right email campaigns for your business. And, you'll learn our best practices for making the most of every broadcast.

Great customer service is the new standard. Is your business keeping up? Today, we'll cover the skills, tips, and tools you need to deliver an outstanding support experience.

Go beyond help desk software and call scripts to get to know the 13 skills that are needed to deliver great customer service. From active listening to improvisation to resilience, here's what you need to know to develop customer service skills for you and your team. 

The vast majority of businesses would do well to invest more in customer appreciation. Why? Because goodwill and positive customer sentiment are genuinely valuable for almost every burgeoning online store.

Nearly 70% of businesses have lost a customer because they felt like the company didn't care about them. Don't let that happen to you—instead, be purposeful and personal when thanking your customers. Doing so will help showcase the human side of your brand, create meaningful connections, and build customer loyalty.

Ask any online business owner about their biggest marketing regret and many will tell you it’s that they didn’t start collecting email addresses from Day 1. Learn from this frequent mistake and start growing your list of subscribers as soon as you can, even before you launch your business.

Want to save time and drive more sales? What business owner doesn’t? Today, we’re looking at how smart automated email campaigns can turn a successful first purchase into a repeat customer.

There’s one tool that can cut back on customer support tickets, convert more users, and increase the SEO value of your site: your FAQ page.

What impression does your welcome email give customers? Learn how to write a welcome email that will connect with consumers and drive online sales.

See the exact emails a high-growth ecommerce brand is using to engage, educate, and upsell new prospects.

Transactional emails shouldn’t be treated as an afterthought. Take the time to optimize these 4 types of transactional emails and you’ll drive more sales while improving your customers’ experience.

A customer’s first purchase is the beginning of a brand-new relationship, not the end of the race. With Black Friday Cyber Monday fast approaching, creating a plan to turn one-time seasonal shoppers into lifetime fans should be many stores' top priority.