Company

In today's episode of Shopify Masters, you’ll learn from Gaurav Agarwal, VP of Growth at Molekule: a science and technology company that has reinvented the air purifier.

It can be hard to get a handle on what an effective long-term email marketing program should look like. That's why, over the course of 60 days, I analyzed every email I got from leading ecommerce companies to see what we could learn about copywriting, design, pacing, and strategy in email marketing.

It might seem like just another link in the navigation menu, but a store’s 'Contact Us' page is often one of the most under-optimized locations on the entire site.

There’s no shortage of email marketing services to choose from. Below, we’ll look at the various options offered by some of the best to help you decide which service is right for your business.

Providing customer support over social media instead of through one-on-one channels like email is different in one significant way: it’s public. So, how should you navigate answering potentially personal questions in a public space?

When you opened for business, you were responsible for everything. Every order that came through, every email from a customer—it all rested on your shoulders.

However, when more of your time is being spent answering customer questions than building your business, it’s time to hire some help. Here's how.

Email marketing. It’ll help you sell more! It converts like crazy! It has the best ROI of any marketing channel!

These are all true statements about email marketing, but you’d be forgiven for thinking email is always about selling, selling, selling.

It’s a powerhouse sales channel, no one’s denying that, but it can also play a big role in how you build customer relationships after you’ve closed that sale.

Your brand-new customers are primed to become fans, and you can use email to help get them there a little faster. Plus, with the number of new customers you're expecting this Black Friday Cyber Monday, the time to implement these emails is now—before the rush.

As a marketer and business owner, it can be difficult to come up with great emails with eye-catching images and actionable copy. That’s why I like to draw inspiration from other successful marketers and businesses.

I’m going to share eight awesome Black Friday Cyber Monday email campaigns that you can learn from. For each example, I’ll break down what it is, why it’s so effective, and how you can implement the idea into your BFCM campaigns.

Customer Lifetime Value (CLV) is one of the most important factors in determining your business’ present and future success. It’s an often-overlooked metric that can accurately predict how much your customers are really worth.

How well do you know your customers?

Getting to know your audience is one of the most important parts of growing a business and it can be as easy as sending a single email with a well-structured survey. With the in-depth understanding that you’ll gain from conducting a customer satisfaction survey, you’ll be able to create better online shopping experiences for your customers and build more targeted marketing campaigns that expand your influence and help you reach your ideal audience.

In this post, we’ll walk-through how you can collect actionable data by building more powerful surveys and delivering them right into the hands of your customers via email. We’ll also take a look at how you can analyze the results of your survey to anticipate the needs of your customers and design the products and services that they actually want.

The average shopping cart abandonment rate sits between 60% and 80%. That’s a lot of revenue left unrealized. Fortunately, you can win a few of those potential customers back. Typically, abandoned cart emails can recover between 5% and 11% of otherwise lost sales. Here's are a few examples to inspire your next abandoned cart sequence.

One of the biggest mistakes you can make with your mailing list is to send the same email to everyone, all the time. To address this problem, you can create emails based on specific criteria using segmentation. In this post, we’ll look at different ways to segment your email list in order to increase engagement and conversions.