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It can be hard to get a handle on what an effective long-term email marketing program should look like. That's why, over the course of 60 days, I analyzed every email I got from leading ecommerce companies to see what we could learn about copywriting, design, pacing, and strategy in email marketing.

Videos take time and work, so it’s important that they deliver results. Here’s how to set your YouTube videos up to succeed long-term in search.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who ran a "bad ad" on Facebook that made him $2 million in his first year of business.

It might seem like just another link in the navigation menu, but a store’s 'Contact Us' page is often one of the most under-optimized locations on the entire site.

Imagine being able to combine the best of search engine and social media advertising. That's essentially what you get with the Pinterest advertising system and Promoted Pins. Here's our beginner's guide to running a successful Pinterest advertising campaign for your own business.

In this episode of Shopify Masters, you’ll learn how these two entrepreneurs do most of their direct communication with their community through Facebook Live videos— even going so far as to crowdsource product names and perform product releases live.

There’s no shortage of email marketing services to choose from. Below, we’ll look at the various options offered by some of the best to help you decide which service is right for your business.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who built a custom quiz to learn more about her customers and grow her email list. Bethany McDaniel is the founder of Primally Pure: an all-natural, 100% non-toxic skincare line offering safe and effective products.

If some of your products are a fit to ship internationally, and others aren’t, how can you clearly communicate that to avoid customer confusion?

The more you understand about the ins and outs of persuasion, the more effective you’ll be as a negotiator. Who better to teach you the tricks and tools of the trade than someone who has negotiated with bank robbers, terrorists, kidnappers and murderers?

In today's episode of Shopify Masters, you’ll learn from an entrepreneur who believes that upselling isn't for everyone.

We’ve put together an overview of 17 effective marketing tactics along with tips and tools to help you implement each approach.