Company
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Retargeting Customers: How Can You Reach Someone Who’s Not on Your Email List?
Once someone has bought from you for the first time, how can you keep their interest and earn the next sale—even if they didn't opt in to your email list? That's where retargeting comes in. -
Instagram Stickers: The Underrated Feature That Can Take Your Stories Further
Instagram Stickers may just be one of the most useful features you're ignoring in your Instagram marketing strategy. Here are some ways you can get creative with stickers in your Instagram Stories to drive more traffic, promote your products, and connect with your audience.
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Are You Ready to Make the Most of BFCM? We’re Here To Help
It's that time of year: Fall is in the air, and that means Black Friday Cyber Monday is right around the corner. Here's an overview of what you can do now to prepare for the busiest shopping weekend of the year, and why you should—even as a small business, and even if you're not in the US. -
Shopify AR Makes Shopping in Augmented Reality a Reality for Small Businesses
Shopify AR is an accessible toolkit for businesses to create their own AR experiences. Here's a look at how some Shopify store owners have already incorporated AR shopping and how you can get started too.
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Common Dropshipping Mistakes (and What to Do Instead)
Today on Shopify Masters, we speak to a serial dropshipper about the mistakes that he's made over the years, and that many new dropshippers make, and why he thinks Facebook ads aren't the best place to start your marketing.
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How Translating Facebook Ads Helped KeySmart Reinvigorate Its Growth
In this episode of Shopify Masters, you’ll learn from a marketer who broke through stagnating revenue growth by translating his ads into different languages.
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The New Shopify App Store: Discover the Right Apps to Grow Your Business
Today we’re excited to launch the new Shopify App Store, which makes it easier than ever to discover the right apps for your business.
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Thinking Outside of Your Industry for Unique Product Ideas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who found new product inspiration outside of the specialty coffee industry, which he'd been in for six years—to produce a chocolate bar instead.
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Video: How to Validate Your Product Ideas
My family and I run Jaswant’s Kitchen, where we make and sell natural Indian seasonings and cooking kits. Although it has taken us a lot of trial and error, we’ve learned there are a number of effective ways to validate whether or not you’re selling a product people want.
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Product Licensing Lessons from an Entrepreneur with 22 Years in the Game
In this episode of Shopify Masters, you’ll learn from an entrepreneur who went from a career in product licensing to starting three companies selling products based on NBA players. Star Wars characters, and more.
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10 Useful Pinterest Tools to Help You Level Up Your Pinterest Marketing
Whether you're new to marketing on Pinterest or already have a sizeable following, these useful tools can help you save time, unearth opportunities, and sell more on Pinterest.
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Saving Time and Money by 3D Printing Your First Prototype
In this episode of Shopify Masters, you’ll hear from Chris Little, an entrepreneur who reduced his cost and time to market by 3D printing his prototypes before approaching manufacturers.
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