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Some entrepreneurs start with a product in mind and then seek out the right audience for it. But it's often more reliable to find a target market first and then figure out the products, brand, and business model you'll need to serve it, as you'll learn on this episode of Shopify Masters.

Your homepage is likely the first page you'll build for your store and the first page most visitors will see. But prioritizing what to include can be a challenge. In this post, we'll walk you through the different elements you can include in your homepage design, along with some examples to inspire you.

Dealing with fraud can cost you product, time, and money. That’s why we’re happy to share that Fraud Protect for Shopify Payments is available in the U.S. for select merchants. It’s an automatic way to protect orders, so you can focus on fulfilment and growing your business.

Memories are priceless. Unless you create a service to help people immortalize them, like our guest on today's episode of Shopify Masters.

Learn how the founder of All Things Real Estate scaled from a single product idea to a thriving in-person and online business with the help of some well-timed financing.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who launched a business with one of the biggest men’s lifestyle influencers on YouTube.

Our guests on today's episode of Shopify Masters are Wilson Hung and Jack Meredith, who focus on growth at Kettle & Fire. They share how they think about context in marketing and why they chose to do PPC, influencer marketing, content marketing, and then Facebook ads—in that order.

A customer’s first purchase is the beginning of a brand-new relationship, not the end of the race. With Black Friday Cyber Monday fast approaching, creating a plan to turn one-time seasonal shoppers into lifetime fans should be many stores' top priority.

To successfully scale your Facebook advertising, you need to consider more than just increasing your budget. Here are some strategies to help you increase your budget without decreasing your results.

In today's episode of Shopify Masters, you’ll learn from Gaurav Agarwal, VP of Growth at Molekule: a science and technology company that has reinvented the air purifier.

Marketing in Shopify is your one-stop shop for creating, launching, and measuring campaigns to help grow your ecommerce business.

Selling product bundles is a clever way to increase your average order value. But there's an art to bundling to actually improve your conversion rates too.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on solving one major problem per product and then selling them in bundles.