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A press kit is a page on your website that contains resources and information for reporters and publishers. Check out these ecommerce press kit examples, and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space.

It’s important to diversify your business promotion strategy beyond paid advertising, or you’ll soon see diminishing returns. Here are 25 low-cost and free ways to market a new business and drive sales.

Your marketing strategy might involve a mix of emails, social media, advertising, events, and other tactics, but one mention in the press can multiply all those efforts tenfold, sending a surge of new customers your way, and even take your business to the next level. The easiest way to make it happen? Write a good press release.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who launched a business with one of the biggest men’s lifestyle influencers on YouTube.

With the rise of the creator class—YouTubers, bloggers, and Instagram stars—influencer marketing has emerged as a new way for brands to reach their target customers through already-engaged and already-established audiences.

Influencer marketing doesn’t just get you exposure, but also endorsements through content that features your brand, which can make it worthwhile for businesses of all sizes. 

So we know influencer marketing can have a big impact. But that begs the obvious question:

Where do you find influencers you can work with?

On the surface, the process of getting press coverage sounds simple. But, because journalists are constantly pitched about new products, standing out from the crowd can be difficult.

Whether you’re an established business, or you're just getting started, it’s never too soon to let people know about your product. Choosing the best outlet to promote your business is only half the battle.

We’re going to look at some of the most clever ways you can get any influencer or journalist’s attention—even in a crowded space—so you can get more traffic and sales for your business.

The press is always hungry for a good story or something new to cover. Give them that and you can generate a lot of exposure and traffic (plus get a neat addition to your "As Seen On" section of your website").

On this episode of Shopify Masters, you’ll learn from Travis Beck and David Fisher of Paracable, premium fabric-wrapped iPhone, iPod, iPad and Android cables.

Find out how they hacked the press to drive 40,000 visitors a day before ever having a product in inventory.

Boasting more than 1.5 million readers per month, Uncrate is an absolute giant when it comes to driving traffic and sales to online stores.

With over 165,000 Facebook likes, 75,000 Twitter followers, and 20,000 Instagram followers it’s safe to say they have a huge reach.

Because of this, it’s no surprise that getting your product featured isn’t easy. It takes resourcefulness and a clever approach.

In this post, we’re going to look at some Shopify stores that have been able to get their product featured on Uncrate, and the effect it had on their business. Using clever guerilla techniques, we’ll show you the exact steps these stores took to get featured, and how you can replicate their success.

Some stores saw a 385% increase in growth in just one month.