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Search engine optimization, when implemented properly, can help your store rank higher in search engine results and deliver a steady stream of traffic and sales, day after day, week after week, month after month. This makes SEO ultra-valuable for ecommerce merchants in a world where paid ads keep getting more expensive. 

One of the most important elements to SEO is building backlinks from relevant websites and it’s a core strategy that all businesses should be devoting time to, each and every week.

MixedMade is the combined efforts of Casey and Morgen who found that the most interesting things come from mixing the unexpected.

They set out to make the most versatile and delightful hot sauce using just two ingredients: honey and chili peppers.

They’ve quickly grown their small batch honey business into an extremely successful endeavour.

I was able to catch up with Morgen, and in this post he shares some information on how they grew so quickly.

Afraid of Analytics? Been burned by trying to understand them in the past? 

Don't worry, I'll do my best to make it easy to comprehend, and show you what kind of insights you can get once you know what you're looking at. 

If you’re like most merchants, your customers—and consequently your sales—are being spread across many different online and offline sales channels. For example, in addition to selling through your online store, you might be selling at retail stores or pop-up shops, through online marketplaces, on social media, within native mobile apps, and more. This likely means you're spending hours each day synchronizing products, merging customer databases, and doing a lot of manual work in different tools just to run your business. With the increasing number of sales channels that are becoming available, this way of doing things just isn’t sustainable.

You’ll need to replace this painful patchwork of systems with a simple, unified platform. One that can be used to effortlessly sell your products in all of your different sales channels. We have been designing Shopify to be that platform.

Today, we’re excited to announce two updates to your Shopify admin that make it easier to manage and sell your products across all of your sales channels.

These upgrades are free to all Shopify merchants and will be released over the coming week.

Want to see how one couple is making $600,000 selling digital downloads?  Be sure to take a look at this case study.

Your storefront looks great.  You've spent a lot of time tweaking it and making sure everything flows properly.

But why aren't any visitors adding products to their cart?  Why are your visitors leaving so quickly?

Let's take a look.

It happens all the time. When building a new online business, many entrepreneurs become scattered and distracted in both strategy and execution, trying to move in too many directions at the same time. This lack of focus ends up causing a lack of real movement for the business in any one particular direction, and can ultimately lead to failure.

Testing without analytics is like a sandwich without bread, it’s messy and ultimately unsatisfying. According to a survey by WhichTestWon & Marketo, 94% of marketers reported that they refer to their analytics reports when identifying test hypotheses – I honestly have no idea what the other 6% are doing…

Most online stores and theme templates have one major component in common, a large, featured image or series of images prominently displayed on the homepage.

These images are often referred to as hero, banner or carousel images. No matter what you call them, they’re the same and serve a very important role for online businesses. 

In this post we’re going to look at the importance of hero images, introduce you to some best practices for using them as well as provide some incredible tools and graphic resources to help you create beautiful and persuasive hero images for your online store.

Note: This post applies to U.S. based merchants only. 

Nearly every U.S.-based product seller is going to have a sales tax due date in January. Some sellers have to file sales tax often and have the whole sales tax thing licked. But many only have to file sales tax once per year. For those sellers, January and it’s many sales tax due dates can be a cold and unwelcome wake up call after the fun and profitable holiday season.

But never fear, the sales tax compliance process can be broken down into five manageable steps. Start here and you’ll be sales tax compliant in no time.

Boasting more than 1.5 million readers per month, Uncrate is an absolute giant when it comes to driving traffic and sales to online stores.

With over 165,000 Facebook likes, 75,000 Twitter followers, and 20,000 Instagram followers it’s safe to say they have a huge reach.

Because of this, it’s no surprise that getting your product featured isn’t easy. It takes resourcefulness and a clever approach.

In this post, we’re going to look at some Shopify stores that have been able to get their product featured on Uncrate, and the effect it had on their business. Using clever guerilla techniques, we’ll show you the exact steps these stores took to get featured, and how you can replicate their success.

Some stores saw a 385% increase in growth in just one month.

At Shopify, our goal has always been to make it as easy as possible for your customers to buy from your online store. For years we’ve provided our merchants with a simple and secure online checkout that, to date, has processed over $5 billion in sales for hundreds of thousands of individual businesses.

But the web is constantly changing. So today, we’re excited to announce the launch of Responsive Checkout, a brand new ecommerce checkout experience for online stores.

Responsive Checkout is the result of mobile-first thinking and is designed to help you capture more sales – allowing you to spend more time running your business and less time chasing abandoned carts.

It’s a product born out of thousands of hours of usability research and millions of dollars in real transactions carried out by stores using our early release version.

Preview Responsive Checkout on your store

or check it out on the Shopify Crafted store.