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In today's post, we will show you the three fundamental reasons referral marketing is so powerful, some examples of extremely successful referral campaigns, and provide you with seven tactical steps to build a powerful referral marketing engine for your business.

As a store owner, you understand the importance of beautiful design across your online presence. You know that great design leads to more sales and more revenue.

However, if you are like most online store owners you probably don’t have a design background and years of experience with tools like Photoshop and Illustrator.

So how can you create beautiful marketing content that drives more conversions and revenue?

When we were putting together our guide on how to get better marketing results with beautiful design, we spent countless hours searching the web for tools, templates and resources that could help people like you create beautiful marketing content.

In this post, we wanted to share some of our favorites with you in order to help you create beautiful marketing content that drives results for your store.

The ecommerce landscape is continually changing and evolving. One of the biggest changes in recent years has been the proliferation of online reviews.

In fact, reviews have spread all across the internet and they pop-up regardless of whether you're actively encouraging them or not.

However, when used strategically, reviews can become powerful pieces of social proof that persuade people to buy.

In this post we’ll look at how to put reviews to work in your business. Specifically, we’ll show you how to start generating (and automating) them, as well as how to manage them.

Let’s get started.

Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.

We have been watching and talking about the mobile commerce trend for years, but now there’s no disputing it: mobile commerce is now the default way that people shop online.

When Fiona Richards became tired of working as a graphic designer for corporate clients, she decided to start her own business. That was over eight years ago.

Today, her wholesale greeting card business, Cartolina, sells worldwide to some of the most iconic retailers, like Harrods, Anthropologie, The Smithsonian, and The British Museum.

Cartolina now also sells directly to the consumer, via their online store, and has most recently opened a retail storefront in BC, Canada.

Do you have lots of visitors but not a great deal of sales? In other words, are you having trouble converting customers?

It’s a condition that affects many online stores. But don’t worry: It can be fixed.

There are lots of reasons for people being hesitant to buy from you after they visit your online store. In this post, we diagnose the most common issues for why someone would fail to make a purchase after they visit. Then we propose solutions so that you can make your customers feel more secure and more comfortable buying your products.

Here are common problems, as well as their solutions.

Whether you're starting a brand new business or you're an established company, taking your business online is a fantastic and exciting growth opportunity.

In fact, there has never been a better time to start an ecommerce business.

However, with all of the advantages an online business brings, there are also some complex legal issues that go along with them. Different countries have different laws and knowing which ones apply to you is critical. In addition to the large variety of laws to take into account, you must remember that the law is fluid and subject to change. In order to reap the rewards that a successful online store can bring, it's important to stay informed and protect yourself and your business.

And that's exactly why we created this guide.

The Definitive Legal Guide to Ecommerce is a comprehensive - but easy to understand - resource that outlines the most common legal issues online business owners face.

A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider, and to indicate the source of the goods or services.

On the Shopify blog we discuss a lot of different ways to increase sales. Whether it's Facebook ads, Google Adwords, email marketing, guest blogging or product reviews, there are a lot of different methods to market your store and products. However, marketing only represents half of the equation. The second half, and arguably the most important, is tracking your efforts. Without proper tracking and analysis, you'll always just be guessing the true success of your campaigns.

In this post, we're going to look at how to track your campaigns in Google Analytics so you'll know what's working, what isn't, and how to make the most of your time and marketing budget.

If you’re running your own online store, then you know that having a blog is critically important for generating traffic to your store. A blog significantly improves search rankings and gives you a chance to connect with more customers.

But what if you’re not an amazing writer? And what if you don’t know what to blog about?

Don’t worry. The first blog post is always the hardest. That’s why we collected examples of different kinds of posts for your inspiration.

Take a look, and consider writing to tell your story, announce a sale, or give a guide to your products today.

Google Analytics is a valuable ally in the ecommerce battle for consumer dollars. The insights it provides contains a wealth of information about your site, your visitors and where they came from. All this information can be used to find new customers and increase conversions.

In this post we will look at exactly how to set up Google Analytics for your store, the basic reports you should be checking and a few other goodies to help supercharge your knowledge and drive sales.

If you're new to the world of ecommerce or online marketing in general, you've likely heard about search engine optimization (SEO). In a world where the majority of online traffic stems from a string of text typed into a search box, search engine optimization can be a deciding factor in the fate of your business.