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  • Introducing DHL Express for Shopify Shipping

    Introducing DHL Express for Shopify Shipping

     

    International shipping for U.S.-based Shopify merchants just got easier, faster, and more affordable.

    DHL Express, the world’s leading international express shipping provider, is now an option in Shopify Shipping. You can ship with the same premium carrier the big global retailers use, with guaranteed express service, negotiated shipping rates, and service to over 220 countries and territories.

  • What You Need to Know About Patenting Your Product Idea

    aqua vault shopify masters

    It can be hard to bring an innovative product idea to life while keeping it under wraps at the same time. How do you protect it from getting stolen?

    In this episode of Shopify Masters, you’ll learn from a Shark Tank entrepreneur who came up with, prototyped, and patented a product all under the radar.

    Jonathan Kinas is the founder of The Aqua Vault: a Portable Outdoor Travel Safe where you can lock up your valuables and go for a worry-free swim.

  • Out-Innovating Billion Dollar Companies on a Shoestring Budget

    bedjet shopify masters

    Big corporations might have the money and resources, but they often move slower, spend more, and take longer to bring an idea to market. That's when an entrepreneur's speed and scrappiness are a huge advantage. 

    Mark Aramli is the inventor and founder of BedJet: a Cooling, heating, and climate control system made just for your bed that lets you find your perfect sleep temperature.

    In this episode of Shopify Masters, you’ll learn how he capitalized on all the advantages at his disposal to go up against billion dollar companies while self-funding his business.

  • Emotional Persuasion 101: What It Is, Why It Matters and How to Use It

    Emotional expressions

    Understanding psychology is the key to understanding decision-making processes. Often, what you think you know about how decisions are made and why conversions happen isn’t so black and white.

    Many people think a logical argument with facts, figures and product specs is the best (and only) route. The truth is that the brain is quite emotional.

    A better understanding of how the brain makes decisions and how emotional persuasion works will help you improve conversions (and your bottom line).

  • Squad Goals: Four Collaboration Ideas to Boost Your Small Business’ Sales

    Small business collaboration ideas that can boost your sales

     

    You’re a small business owner, not a big box retailer—which is a h*ckin’ great thing.

    Sure, they might have the margins to slash prices, a squad of marketers at their disposal, and a “real” accounting department instead of a shoebox full of receipts (it happens).

    But you’ve got a leg up on those faceless corporations, because you’re a real person with a pretty great face, and people want to work with you.

    You can leverage that by collaborating with your fellow entrepreneurs, and we've rounded up four great examples of small business owners who did exactly that, on everything from their ad budgets to their physical retail space.

  • Introducing Google Autocomplete for Shopify: Less Friction at Checkout, More Sales

    Google Autocomplete for address forms makes for an easy and speedy checkout experience for customers. And, it’s coming to Shopify. 

    You put lots of work into creating an enjoyable buying experience. But, multiple fields to complete at checkout can slow down your customers or even discourage them from making a purchase. This becomes even more apparent for customers on mobile, where checking out on a tiny screen can be a long exercise in typing, misspelling, and re-typing.

    As part of improving your customer experience and helping you achieve higher conversions, Google Autocomplete is starting to roll out to Shopify’s checkout pages over the coming weeks, at no additional cost.

    This feature will soon be automatically enabled on your store.

  • From Dancers to Bodybuilders: How This Brand Pivoted Without Changing Its Product

    heyday footwear shopify masters

    When you start a new business, you start with an assumption of who your customers are going to be. That's what you begin to build your brand around.

    But sometimes the market will surprise you with a demographic of interested customers that you didn't think about. And that's when you might need to pivot. 

    In this episode of Shopify Masters, you’ll learn from an entrepreneur who evolved his store as he noticed other demographics latching onto his products and brand. And how he gracefully managed to change his marketing to pivot towards targeting new demographics.

    Darin Hager is the founder of Heyday Footwear: unisex flat soled kicks for the freshest in fitness—go from leg day to cardio to date night in the same kicks.

  • How a Jewelry Business Generates 76.8% of Orders Selling on Amazon with Shopify

    Amazon Channel on Shopify

    Sarah Tripp and David Shoap, husband and wife, created Sarah’s Treats and Treasures when a unique inventory opportunity caught their eye: hand-crafted pins made right in the U.S.

    Finding the perfect product to sell? Check. Selling it? Well, that’s where things got a little fuzzy.

    This was before Sarah set herself up with a Shopify store; she didn’t actually even have a website yet. Instead, they got all of their listings up on Amazon and were accepted in the Jewelry category.

    From some Amazon listings to a thriving brand, we’ll look at how Sarah and David conquered Amazon (and then scaled with Shopify). And, of course, what you can learn from them so you too can dominate the Amazon Channel.

  • The Art of Reinvention: One Couple's Secret to Keeping Their Seasonal Business Thriving

    A year ago, we met Nick and Amanda Worsley, new proprietors of a brick and mortar store in a small community—their new home. This week, we caught up with them to check in on the evolution of their business. 

    Meet two seasoned entrepreneurs who continue to reinvent their business to survive a dying industry, meet local needs, and combat seasonal lulls. And, read to the end to hear how they’re surviving—and thriving—one year later.

  • 8 Excellent Black Friday Cyber Monday Emails to Inspire Your Own Campaigns

    Black Friday email campaign examples

    As a marketer and business owner, it can be difficult to come up with great emails with eye-catching images and actionable copy. That’s why I like to draw inspiration from other successful marketers and businesses.

    I’m going to share eight awesome Black Friday Cyber Monday email campaigns that you can learn from. For each example, I’ll break down what it is, why it’s so effective, and how you can implement the idea into your BFCM campaigns.

  • Don’t Tell Them What You’re Making. Tell Them Why You’re Making It.

    baron fig shopify masters

    Motivation is what makes the difference between good and great storytelling. If you can tell people why you're doing something, not just what you're doing, they'll buy into your brand.

    In this episode of Shopify Masters, you’ll learn from two entrepreneurs who rapidly prototyped their product and designed and re-designed it with the help of their community, and how they weaved that into their story.

    Adam Kornfield and Joey Cofone are the founders of Baron Fig: tools for thinkers designed with a philosophy of simplicity, usefulness, and community.

  • Introducing Bulk Label Printing for Shopify Shipping

    Click, click, click no more. Printing shipping labels just got 10 times faster.

    Now you can buy and print shipping labels for multiple orders at once. With bulk label printing, you’ll be able to fulfill your orders more efficiently, saving you precious time. This holiday season, use bulk label printing to get your products into your customers’ hands faster than ever.

    Bulk shipping is a free upgrade for any merchant in Canada and the United States who buy and print their shipping labels through Shopify.