Company

Pick a name. Design a logo. Buy a domain. Create a Facebook Page. There are a hundred things you could be doing to get your business off the ground—it's easy to gets side-tracked by tasks that aren't as important as you might think.

In this episode of Shopify Masters, you’ll learn from Dan Demsky, an entrepreneur who knows how to execute. He’s launched 4 businesses in the last 10 years, and is here to teach us how to go beyond the ideation phase and get into the mode of doing.

Often, it can seem like Black Friday Cyber Monday social media advice is, well, a little vague. Start a hashtag, tweet about your biggest sales—not exactly groundbreaking.

That’s why I’m going to break down five BFCM social media campaign ideas you can steal and implement yourself to generate some actual money this holiday season.

And boy is there money to be made.

Companies have brands. Products have brands. People have brands too.

But for whatever reason, many of us aren’t comfortable with developing our own personal brand.

Maybe it feels forced. Or you don’t want to put yourself out there. Or you feel like you're selling your soul. 

But personal branding isn't at all as rigid and fake as it seems, and it's more important for promoting your ideas and growing your business than you might think.

You’ve seen them everywhere: cryptic square barcodes that look like gibberish, but a computer would read as a link, a location, or whatever information is encoded into them.

QR codes have evolved a lot since their invention in 1994 to their current adoption as a mechanism of mobile commerce, powered by Android and iPhone devices. Now with the newly announced iOS 11 update, you can scan them with the native camera app.

That's why today we’re introducing Shopcodes: QR codes that consumers can scan to take them directly to a product in your Shopify store.

Trust is a key part of the buying process. If customers don't trust you, they won't shop with you. And as an unestablished brand it can be hard to build a repertoire with potential customers.

That's where content marketing can come into play, not just as a way to drive traffic but to establish your own expertise in an industry and show customers you're interested in more than just their purchase.

On this episode of Shopify Masters, you'll hear from Karen Young, the founder of Oui Shave: a better shave for women, by women. Find out how she uses her blog to build Oui Shave's credibility in the health and beauty industry.

Games are more than just a pastime or even pieces of interactive art. They’re entire worlds that are built for us to visit, that are able to pull us back from time to time, that still cross our minds even as we go about our lives.

It’s these worlds that Snowman—a development studio based in Toronto— believes in building, and it's become the basis for many of the decisions they’ve made as both a business and as the developer of the award-winning indie game, Alto's Adventure.

That belief is also the reason they’re among the first in their industry to incorporate a merch store directly into their game with Shopify's Unity Buy SDK—a decision that resulted in them making 60% of their annual revenue from product sales in 30 days.

You don't need to create all the content you share online.

In fact, content curation—finding and sharing third party content—is a must for growing and maintaining an engaging social media presence.

In this episode of Shopify Masters, you’ll learn from Audrey Castonguay of Wholesome Culture about the  process she uses to find and repurpose viral content for her Facebook and Instagram profiles.

Every week, we bring you the stories of people across the globe—Shopify merchants of all walks of life, at every age, selling everything from gourmet jam to lipstick to guitars. The uniqueness of the businesses run on Shopify and the diversity of the folks who run them is truly inspiring. 

Today, we're turning our lens towards a growing segment of entrepreneurs. We’ve noticed a trend in among retired people looking to devote their newfound free time to a hobby business, or to fund their retirement dreams. The data supports it: the highest rate of entrepreneurship in the U.S. has been among 55 to 64 year olds.

We spoke to nine store owners about the benefits and challenges to running a business after 50. The consensus? Years of experience—both life and work—create a great foundation for entrepreneurship.

Checking your Instagram or Facebook feed, you’re almost certain to see a constant barrage of food pictures scrolling by like images in a slot machine.

Food photography is an almost daily activity for many people. But if you're looking to get serious about your food photos, these tips will make the difference between pictures that are "good enough for Instagram" and ones that people can almost taste through their screens.

Your product's packaging is part of the first impression it makes, whether customers find it online or on shelves. It helps your products sell themselves. 

On this episode of Shopify Masters, you’ll learn about an entrepreneur who invested heavily in her packaging design and the steps she took to avoid common packaging mistakes.

Patrice Mousseau is the founder of Satya: fragrance-free, Health Canada approved, certified organic, anti-inflammatory balm for eczema relief.

With the Amazon sales channel, you can sell on the world’s largest online marketplace simply and conveniently through Shopify. Since the channel’s launch, Shopify store owners have made millions in sales and fulfilled tens of thousands of Amazon orders with Shopify, making it one of the fastest growing sales channels.

Today, we’re announcing the ability to create listings in seven new product categories directly from Shopify, and support for the Amazon Brand Registry.

Now, more Shopify store owners can seamlessly sell on Amazon’s massive marketplace. You can create Amazon listings, manage inventory, and fulfill orders all from the comfort of Shopify.

Effective time management is important for anyone but it's absolutely crucial for entrepreneurs.

Because entrepreneurs are ultimately responsible for every aspect of their business, allocating the right amount of time to the right tasks is critical to keeping your business running smoothly.

Better time management isn't just about working harder, it's about working smarter. We asked 34 productivity experts to share their best time management tip. Use this list to experiment and find the tips that work best for you.