Introducing Google Autocomplete for Shopify: Less Friction at Checkout, More Sales

by Richard Btaiche October 5, 2017

Google Autocomplete for address forms makes for an easy and speedy checkout experience for customers. And, it’s coming to Shopify.

You put lots of work into creating an enjoyable buying experience. But, multiple fields to complete at checkout can slow down your customers or even discourage them from making a purchase. This becomes even more apparent for customers on mobile, where checking out on a tiny screen can be a long exercise in typing, misspelling, and re-typing.

As part of improving your customer experience and helping you achieve higher conversions, Google Autocomplete is starting to roll out to Shopify’s checkout pages over the coming weeks, at no additional cost. This feature will soon be automatically enabled on your store.

Type a few characters, it does the rest

Now, when customers arrive at checkout and start entering the first few characters of their address, Google Autocomplete will instantly finish the job and pre-populate their address. Wrong addresses and re-typing are virtually eliminated.

Here’s what it looks like:

Simple update delivers powerful benefits

Our testing of Google Autocomplete showed an increase in conversion rate, and almost 20% time savings and error reduction on mobile. You save time by no longer dealing with incorrect addresses and the resulting problems, giving you more time for fulfilment and other business-building tasks.

Success as a merchant means getting a million details right, and Shopify is continuously working on improving every single one of them for you.

Success also means being able to give your customers the best possible experience during Black Friday Cyber Monday, and this update will help you do just that.