Company

We knew Black Friday Cyber Monday would be different this year, but different how? Every BFCM, we follow our merchants’ online sales in real-time. This year, we wanted to see exactly how COVID-19 accelerated broader trends in commerce.

Milky Mama is the maker of lactation treats and supplements created by Krystal Nicole Duhaney, a registered nurse and lactation consultant. After seeing the success of Milky Mama in the United States, Uri Weinberger licensed the business and brought it to Canada. In this episode of Shopify Masters, we chat with Uri on the process of licensing, marketing strategies, and scaling the business.

Whether you’re about to create a brand new ecommerce site or you’ve been thinking about redesigning your current site, the following list of the 27 best website designs should give you ample inspiration.

As we head into the holidays, the busiest and most expensive advertising season of the year, it’s worth adding SMS marketing to your marketing channel mix to help you cut through the noise and win new customers.

We completely re-imagined our Live Map for Black Friday Cyber Monday 2020, a real-time view of global sales trends happening across Shopify.

Setting prices for your products is a balancing act. If a small business prices products too low, it might see a healthy stream of sales without turning any profit (and we all like to eat and pay our bills, right?). But when products are priced too high, a retailer will likely see fewer sales and “price out” more budget-conscious customers. So, what options do you have?

With 97% of North American BFCM shoppers planning to shop online this year, it may feel downright impossible trying to stay one step ahead of everything happening in your store this weekend. That’s why we’ve re-imagined Live View to help you track your store’s performance in real-time—from any device. Every 10 minutes, Live View will present a visual of your customers’ behavior throughout their checkout process.

What the pandemic has uncovered—call it a silver lining—is an increased sense of community. We are all in this together. And our communities rely on the small businesses at the heart of them. Here, we share why it’s important to support independent businesses and how to do it. Plus, browse over 100 gift ideas for the holiday shopping season.

PowerDot is the maker of electronic muscle stimulators aimed to help with recovery and pain relief. In this episode of Shopify Masters we chat with the director of eommerce at PowerDot, Chase Novelich on product education, partnering with athletes, and important aspects of email flows.

More than half of North American buyers say the pandemic has changed the way they’ll shop going forward. Take a look at one of their trending behaviors.

Need help finding a product? Today, we're sharing 12 practical ways to find profitable, in-demand products to sell on your online store.