Company

We at Shopify found moments of joy this year thanks to a strong community of small businesses owners who helped each other succeed, the impact we made together to fight climate change, and the stories of resilient founders finding silver linings. As we say goodbye to 2020, we reflect on what made us happy this year. Plus, we’ll share our advice for keeping the good vibes going through 2021.

Nominal is the jewelry brand that blends culture and fashion to create meaningful accessories. Founded by life and business partners Lena Sarsour and Akram Abdallah, Nominal grew from an idea of expression into a 7-figure business. On this episode of Shopify Masters, Akram shares with us how the company found ideal manufacturing partners and how to use influencer marketing to scale the business.

As Instagram’s algorithm changes, yesterday’s marketing tactics might become less effective tomorrow. Here’s how you can evolve your Instagram strategy to get the most out of the platform today.

Backed by LeBron James and Arnold Schwarzenegger, Ladder is a sports nutrition company dedicated to creating high-performance supplements. In this episode of Shopify Masters, we chat with Luke Droulez the co-CEO at Ladder to chat about the importance of brand identity, content marketing, and celebrity partnerships.

With over 300 million active users, using Amazon as a sales channel for your dropshipping business can mean big returns. Learn how to use it to your advantage in this Amazon dropshipping guide.

With thousands of apps in the Shopify App Store, you have a lot of options when it comes to extending the functionality of your online store. But with so many options to choose from, we thought it would be useful to highlight 27 of the best free Shopify apps you can add to your store.

For many small business owners, there’s no question that they should be building a presence on Instagram. They sign up for an account, set up their profile, but then they hit a hurdle: What exactly should you post?

How do you make connections in a pandemic? How do you find your people when you can’t physically be near anyone? Here, we’ve consulted our own community to explore ways you can build a community around yourself, your brand, or your cause. We’ll talk about why community matters all the time, not just during a lockdown. And, you guessed it, we have advice picked just for your Founder Sign.

Julie Clarke wanted to find a natural solution for her eczema, so she invested time into learning about holistic health and natural ingredients. What began as an experiment with home remedies grew into a fan-favorite skincare brand. In this special episode of the Shopify Masters podcast, we chat with Julie about how she landed high-profile media coverage, the challenges of becoming a mom while running her business, and the dramatic ways COVID-19 changed her business.

A domain name is more than a digital address where people can find you online—it’s how you express your brand identity. But choosing the perfect domain name for your business takes research and consideration. Learn how to take the hassle out of finding the right domain name with this guide.

Stressing over holiday order fulfillment and shipping? You got this. Here are 4 things you can still do to get orders into your customers’ hands by the holidays.  

Jovana Mullins launched her social impact brand in a pandemic, selling dresses to a market that wanted sweatpants. But through strength of community and a clear mission to positively impact the lives of those with disabilities, Alivia conquered 2020. And, at its helm, Jovana stuck to her values and made clever early pivots—thanks to saved scrap fabric from the cutting room floor.