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From bypassing discounts to driving social change, learn how three small businesses are adapting their Black Friday Cyber Monday campaigns to these unconventional times. In the latest episode of Shopify Masters we talk to the founders of a makeup subscription service, a mattress company, and an organic skin care line.

Looking for inspiration for your ecommerce product pages? Take notes from these 16 beautiful examples.

Shopify's data shows businesses that respond to a customer’s chat within five minutes are 69% more likely to get a sale. Think of live chat as a way to support customers through all stages of the buying cycle—that means pre-purchase and during the sale, not just after.

Looking for cost-effective ways to earn more revenue for your online store? Check out these five ideas to increase average order value—and the Shopify apps to help you execute.

It's no bubble. Ambitious would-be entrepreneurs can get a slice of a growing market by learning how to make and sell bath bombs.

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business. In this episode of Shopify Masters, we chat with Colby on the importance of hiring, rebounding from failures, and word of mouth.

<div class="marketing-block marketing-block--light marketing-block--padded"><div itemscope="" itemtype="https://schema.org/FAQPage"><h2>Facebook ads FAQ</h2><div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"><h3 itemprop="name">How much does it cost to advertise on Facebook?</h3><div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"><div itemprop="text"><p>According to data compiled by <a href="https://www.webfx.com/social-media/how-much-does-facebook-advertising-cost.html" target="_blank" rel="nofollow noopener noreferrer">WebFx</a>, Facebook advertising costs, on average, range between $0.97 per click and $7.19 per 1,000 impressions. Campaigns focused on getting page likes or app downloads can expect to pay $1.07 per like and $5.47 per download.&nbsp;</p> <p>However, there is no minimum spend on Facebook and you don't need to commit to any set-up costs. It is a self-serve platform, and you can choose and control your budget and make it as low or as high as you want.</p> </div></div></div><div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"><h3 itemprop="name">Is it worth it to advertise on Facebook?</h3><div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"><div itemprop="text"><p>Yes. When it comes to Facebook advertising, cost per click is generally lower. If you set up good campaigns, you can get higher click-through rates that lead to sales. As a result, Facebook ads are a more profitable way to market your business compared to other advertising channels.</p></div></div></div><div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"><h3 itemprop="name">How does Facebook advertising work?</h3><div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"><div itemprop="text"><ol> <li>Choose your objective</li> <li>Select your audience</li> <li>Decide where to run your ad</li> <li>Set your budget</li> <li>Pick an ad format</li> <li>Place your order</li> <li>Measure and manage your ad</li> </ol> </div></div></div><div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"><h3 itemprop="name">Are ads free on Facebook?</h3><div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"><div itemprop="text"><p>No. Facebook ad pricing differs by your objective. You choose your objective'conversions, impressions, etc.'set your budget, and you only pay what's in your budget. Ads are only shown to people who are likely interested, so you typically see good results from Facebook ads.&nbsp;</p></div></div></div></div></div>

Facebook is a popular advertising platform among a lot of entrepreneurs, offering powerful tools to drive targeted paid traffic to your store. In fact, many are able to manage their own Facebook ads to grow their business, once they get the hang of the basics. In this step-by-step guide, we'll show you how to get yourself set up with your own Facebook ads and create your first ad campaign.

 

If the events of 2020 didn’t already lift our collective stress levels, we’re about to enter another holiday shopping season. These next few weeks will be a test. In the final push to the end of December, we’re sending good vibes into the universe for an auspicious 2021. Until then, we’re here for you. This month’s installment of The Founder’s Zodiac explores stress management strategies handpicked for every personality type.

When Ryan Zagata moved to Brooklyn, bicycling became his main mode of transportation to explore and expand the radius of his community. Focused on urban mobility, Ryan launched Brooklyn Bicycle Co. to bring the ease of commuting with bikes to urbanites. In this episode of Shopify Masters, Ryan shares the lessons learned from his showroom, managing a 600% year over year growth, and the importance of feedback. 

According to a survey of shoppers in the U.S. and Canada, spending habits this Black Friday Cyber Monday will be unique in many ways. We'll explore our top three findings and how you can successfully adapt your business during the busiest season of the year—and beyond.