Company

With a subscription business business model, companies can scale with predictable, recurring revenue. Meanwhile, shoppers receive a convenient, personalized, and lower-cost way to buy what they want and need on a recurring basis.

 

Upselling requires a strategic approach for the best results. Check out our favorite upselling tips and tools to help you grow your bottom line and strengthen your customer relationships.

If you’re a maker of arts or crafts or a curator of vintage collectibles, you know that Etsy is a great platform for transforming your passion into profits.

Now more than ever, creative gestures can go a long way to bolster customer loyalty. We walk through a few new ways to spark unexpected delight through little extras that will further the connection between your customers and your business.

More than ever, your offer will determine how effective your marketing campaigns are this Black Friday Cyber Monday. The good news is you don’t need to start planning months in advance or slash your prices to have a successful BFCM. With this guide and a few days of planning, you can put together and execute a profitable, creative promotion this holiday shopping season.

Warm up your support inbox because the holiday rush is underway. Big spikes in the demand for support can really test your systems and processes, but they’re also a tremendous opportunity to make a great first impression and create lifelong customers—so long as you're prepared.

The democratization of beauty has opened up an industry once dominated by a few massive brands. And, surprisingly, there’s still room. Trends and niche markets spring up almost daily, ready for the taking. Those with the ability to go quick to market can jump on these trends and fill gaps in the industry. We’ll take you through how to start a makeup line from scratch, with expert advice and real examples from successful beauty brands.

When Dan Blacklock saw that there wasn’t a convenient way to store and display board games, he began prototyping modular and adjustable shelves. After Dan successfully crowdfunded over $1 million on Kickstarter and CrowdOx, he began building BoxThrone as the go-to business for board game storage. In this episode of Shopify Masters, we chat with Dan about crowdfunding, SEO, and customer experience.

Whether it’s Black Friday, Cyber Monday, or the holiday season, an influx of sales means lots of orders to ship. Here’s your complete guide to shipping during a rush.

At the best of times, running a business can feel a little like a classic video game—leaping over obstacles and gathering rewards, only to have to do it all over again once you hit the next level. Then Black Friday Cyber Monday arrives. If friendly dinosaurs are in short supply, apps that integrate with your Shopify store are the invincibility stars you’ll need to get through this part of the game. They enable you to get more done, attract more customers, and process orders more smoothly during the busiest shopping weekend of the year. (Sorry, they can’t save a princess.)

Once they start, entrepreneurs have a hard time stopping. But that doesn’t mean they never get stuck. The good news is that "feeling stuck" doesn't mean staying stuck. In many ways, it’s what entrepreneurs do in these moments when they don’t know what to do—their resourcefulness—that defines them.