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Say hello to Shop, a digital shopping assistant that makes it easy for customers to speed through checkout, track their order and shipment details, and rediscover brands they love. Shop takes care of the little extras to make online shopping more personal and convenient.

Previously, the Shopping tab consisted only of paid listings but starting today, free listings will appear alongside paid ads in relevant search results. Shopify is partnering with Google to make it easy for merchants to sync, submit, and optimize their products for these free listings through Shopify’s Google channel.

Your business is likely going through a few stressors right now, like tackling cash flow management, keeping customers happy, and finding ways to increase profit. In this guide, you’ll learn how to find the ideal profit margin formula for your business, plus create a profitability strategy that can help your business through these challenging times.

Rory Westbrook was still in university when he turned his love for vintage clothing into a business by launching True Vintage. Initially selling on Instagram, Rory grew the business with an online store and later built a custom app. In this episode of Shopify Masters, Rory Westbrook of True Vintage shares how he sources vintage clothing, builds custom apps for other Shopify stores, and retains his customers.

In recent weeks, Shopify Partners have quickly sprung into action to help business owners find safe harbor during COVID-19. We’re highlighting three places where you can connect with these Shopify experts and access the services, products, and resources they’re currently offering to support independent businesses.

It’s hard to focus on the environment in the middle of a global crisis. But what if your business has built its brand around contributing to the fight against climate change? We consulted some environmentally-minded Shopify merchants about how their businesses are faring, any business pivots they’ve had to make, and best practices for individuals and businesses who still want to reduce their environmental footprint.

Earth Day offers a timely reminder that we can all make incremental changes to help minimize waste and environmental impact on our planet—even in the middle of a global crisis. Supporting small sustainable businesses who’ve been hit hard is a great way to get started. We’ve handpicked 50 good-for-the-earth products from independent business owners everywhere.

As a dog owner and entrepreneur, Trevor Crotts launched BuddyRest to create quality mattresses that offered support and comfort for dogs. In this episode of Shopify Masters, Trevor Crotts of BuddyRest, shares how he found a product-market fit, created compelling content, and his thoughts on the future of ecommerce.

When you're starting a food business—either from your home kitchen or a commercial facility—there is a lot of information (and misinformation) out there. We've cut through the noise to bring you a comprehensive guide on everything from production to labeling to shipping, and ultimately how to sell food online.

Understanding and tracking your business’ financials is an essential part of owning a business. That’s why bookkeeping is something that you either have to learn or outsource when you’re running a business.

Luckily, not only is it possible to learn how to manage your own books, there are a few notable benefits to tackling it yourself.

The team behind LastObject is on a mission to eliminate single-use plastic by designing items that can replace everyday disposable household items. In this episode of Shopify Masters, Isabel Aagaard shares LastObject’s journey of product development, finding a product-marketing fit and life after crowdfunding success. 

Cash flow management is one of many reasons it's so hard to get a new business off the ground, and it becomes even more difficult when there's a crisis. If you're looking for one area to focus on that will have a dramatic impact on your business, this is it.