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Despite the fact that there’s been plenty said about A/B testing, a lot of marketers still get it wrong. The result? People making major business decisions based on inaccurate results from an improper test.

The problem is that A/B testing is often over-simplified, especially in content written for store owners. The solution? Here’s everything you need to know to get started with ecommerce A/B testing, explained as plainly as humanly possible.

Spencer Donaldson is a serial entrepreneur who’s hectic schedule made it difficult to cook, so he launched Eat Well Nashville, a meal service business to meet his personal need. In this episode of Shopify Masters, Spencer Donaldson shares how to learn from community feedback, acquire a competitor, and find the ideal frequency for contacting customers.

If you run an online store, putting some of your profits towards tax-deductible business expenses can help your business grow and give you a break come tax season.

Even day-to-day expenses—car trips to the post office, or the electricity bill for your home office—could be saving you money, so long as they’re recorded and reported.

Read on to learn about the write-offs you may be missing, and some ideas on how to use them as a means to reinvest in your ecommerce business.

Shopify is steadfast in our support of small businesses during these challenging times, and we're actively looking for ways we can alleviate this pressure. To start, we're enabling our gift cards feature on all Shopify plans indefinitely to give communities another way to support small businesses.

As retailers are forced to close their doors to combat further COVID-19 outbreak, one of the biggest concerns (especially among “non-essentials” retailers), is how to compensate for lost in-store revenue. In this post, we'll share a list of resources and advice on how to mitigate cash flow constraints. 

Governments around the world are rolling out financial relief measures and programs to support small businesses impacted by the COVID-19 pandemic. We've curated this list of available programs in different countries to help raise their visibility and keep you informed. 

Digital gift cards have emerged as a way for businesses to supplement their cash flow as communities seek out opportunities to support local businesses during the COVID-19 crisis. However, not every local business has a solution for selling gift cards. In this guide, you'll learn how to set up a simple online store to quickly start selling gift cards to supplement your cash flow.

A complete tutorial, with detailed screenshots and instructions on how to set up an online store to enable curbside pickup for your retail business.

While shipping carriers continue to operate as an essential service, there may be some changes that could temporarily impact the way you fulfill orders. To keep your business moving during these uncertain times, we’ve put together a list of strategies to help you ship orders and communicate with customers.

At Shopify, our immediate priority is to help retailers shift from brick-and-mortar to online, so they can weather this storm and build a more resilient business. Below, we’ll outline the essential steps to get your brick-and-mortar business online. You'll learn how to treat your homepage like your storefront and transition some of your physical store experience onto your product pages—and we'll include additional resources to help you every step of the way.