Company
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Sell Coffee from Home: What Does it Take to Launch an Online Café?

Whether you’re a café-owner looking to transition to online sales or a newcomer to the coffee business, the increased demand for online coffee retailers has provided a unique opportunity. Explore everything you'll need for starting your own coffee shop or roastery.
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40 Prototypes and Lenny Kravitz: How This Cause-Driven Brand Differentiates Itself
Julian and Cody Levine went on a mission trip with singer Lenny Kravitz and a team of dentists to provide dental care to those without access. Through this eye-opening trip, the trio decided to launch Twice, a cause-driven oral care business. From developing 40 prototypes of toothpaste to running an ambassador program, Julian Levine of Twice, shares what it’s like to run a cause-driven consumer packaged goods product company.
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Shopify's Tap & Chip Card Reader Is Now Available in Canada—Accept Safe and Convenient Contactless Payments
As retail stores start to re-open around the country and business owners prepare for the future of retail, we’re bringing contactless payments hardware to Canadian with the Shopify Tap & Chip Card Reader. Coupled with the Shopify Retail Kit and Shopify Tap & Chip Case, Canadian retailers can provide mobile checkout experiences and serve their customers anywhere, whether in-store or curbside. -
Shop Pay Is the Fastest and Best-Converting Checkout Experience on the Internet
We conducted a study of our 10,000 largest Shopify merchants with Shop Pay enabled, over a 1-month period spanning mid-January to mid-February 2020. Our study showed that checkouts going through Shop Pay have an average checkout-to-order rate of 1.72x times higher than those going through regular checkouts.
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Starting up Starts Here: The Shopify Store Launch Checklist

Ready to go live with your new Shopify store? Make sure you’ve covered this 13-point checklist first.
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The Founder’s Zodiac: What Business Should You Start, Based on Your Sign?
The Founder’s Zodiac is a monthly horoscope-style series that delivers advice and inspiration based on your unique Founder Sign. In this month’s instalment, we’re exploring business ideas picked just for your type. What business should you start if you’re a Trailblazer? Are Cartographers more suited to food or fashion? As a Firestarter, where should you go all in? Take our personality quiz to get started.
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Carbon Offsets: A Field Guide to Shopify’s Selection Process
On Earth Day, we launched Offset, a Shopify app allowing merchants to offset their delivery emissions. Within Shop, our new personal shopping assistant app, Shopify offsets the shipment of all orders purchased with Shop Pay.
But what are carbon offsets, really? How do they work, and how do we know they’re effective? This article walks you through Shopify’s offset strategy, and how we selected our carbon offset projects.
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Second Act: How They Launched A Second Successful Business
Angela and Steve Watts are the life and business partners behind Veldskoen Shoes, selling handcrafted footwear from South Africa. As serial entrepreneurs, they are also the owners behind Slyde, makers of handboards used in bodysurfing. In this episode of Shopify Masters, Angela and Steve Watts of Veldskoen Shoes share their ways of validating a market fit, managing ad spend, and their number one tip for navigating the effects of COVID-19.
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All-New Shopify POS: Rebuilt for Today's Retail Experience—and Free Until October 31, 2020

At Shopify, we believe retail is poised to adapt to the recent crisis and rebound stronger than ever. That’s why we’re introducing the all-new Shopify POS, our fully reimagined point-of-sale solution, to help brick-and-mortar retailers reopen stores into the modern retail environment. And we're making it completely free until October 31, 2020.
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Introducing Shopify Shipping in Australia with Sendle

Shipping orders from Australia just got easier and more affordable. All businesses with locations in Australia can now purchase discounted shipping labels from Sendle, directly through Shopify.
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Closing the Social Distance: How These Businesses Are Creating a Sense of Community
The effects of COVID-19 have impacted independent businesses everywhere. We checked in with six of them to see how they’re adapting while staying connected to their communities. From an artists' collective to a direct-to-consumer fashion brand to a bakery, these businesses share what it’s like to constantly adjust their operations and communicate through a crisis. -
A Perfect Fit: 7 Ways Brands Use Personalization to Create Tailor-Made Shopping Experiences
Personalized shopping experiences can help inform product development and marketing campaigns, improve loyalty and customer happiness, and reduce returns. What's not to like? We spoke to several store owners to get details on how they’re using quizzes, concierge services, product recommendations, and other personalized experiences to achieve their business goals.
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The Founder’s Zodiac is a monthly horoscope-style series that delivers advice and inspiration based on your unique Founder Sign. In this month’s instalment, we’re exploring business ideas picked just for your type. What business should you start if you’re a Trailblazer? Are Cartographers more suited to food or fashion? As a Firestarter, where should you go all in? Take our personality quiz to get started.





