Company

After a decades-long military career, Michael Hagen entered the business world when he noticed a gap in backcountry skiing with the lack of reasonably-priced and high-performance lightweight gear. In this episode of Shopify Masters, Michael shares with us how he received the distribution rights to Austrian-made skis from a century-old company and launched Hagan Ski Mountaineering.

You probably have a business idea or three rattling around in the back of your mind. Whether it’s monetizing a jewelry-making hobby or selling to a growing niche market, you’ve probably flirted with the idea of starting your own full-time business or side hustle. All you lacked was the confidence that you were going in the right direction. Here are some questions to ask to help you develop a good business idea into a great one.

If you're lucky enough to have a loyal fanbase—whether you're a business owner or content creator—chances are you've at least thought about making and selling merch. But a successful merch strategy involves more than just slapping your logo on a t-shirt or backpack. In this guide, you'll learn how to come up with your own merch strategy, from brainstorming product ideas to selling directly to fans.

You need three things to succeed in dropshipping: good products to sell, ways to market them, and the motivation to succeed. We’ve put together a list of 59 profitable dropshipping products to sell in 2021 and ideas for how to market them.

Customer complaints can be your biggest hurdle or your biggest ally. We walk through proactive measures to reduce them and how to use the complaints you do get as powerful feedback.

Your conversion funnel, a path your visitors take from arriving at your store to making their purchase, is a leaky bucket. Before you pour more water into the leaky bucket, learn how to patch the holes. Here's how to find and plug leaks in your conversion funnels so you get more revenue per visitor.

Stay Sixty is the maker of stylish reusable water bottles created by Kirpal Bharaj. Driven by the environmental cause of reducing single-use plastic water bottles, Stay Sixty combines the ritual of hydration with thoughtful design. In this episode of Shopify Masters, Kirpal chats with us on the hidden costs of manufacturing and introducing new products with Facebook ads.

AliExpress makes it easy to find products to sell in your store without having to worry about inventory or shipping. However, you’ll have to find and work with reliable suppliers and learn how to differentiate your business through marketing and customer support. We’ll share a few tips to help you get started.

Dropshipping a low-risk way to start selling products online without having to invest thousands of dollars for inventory. Here’s everything you need to know about how to start a dropshipping business and make it grow.

The first step in starting a dropshipping store is choosing a niche. A niche helps you build an audience, influences your marketing and content efforts, and makes it easier to create better products for your ideal customers. Here’s how to find a dropshipping niche today.

It's hard to start a business without any products to sell—sourcing a supplier is often one of the first steps. But if you're starting a store using Shopify, there are dozens of product sourcing apps to help you populate your store with in-demand items, or even add your own creative spin to white label products.