Company

A unique selling proposition is one of the keys to developing a memorable brand. Here's how to shape your own USP, plus 10 examples for inspiration.

Sometimes the hardest part of entrepreneurship isn't starting a business, it's knowing where to go next. Check out our guide to the most important milestones to hit in your first year of business.

Aneela Idnani Kumar experienced subconscious hair pulling for more than 20 years, after one severe session Aneela’s husband, Sameer saw Aneela without her eyebrows. From that moment on, the life and business partners decided to find a way to help Aneela out of this trance-like behavior. In this episode of Shopify Masters, we chat with Aneela about her business journey of launching HabitAware to create wearable technology that can help the 1 in 20 Americans who live with hair pulling, skin picking, and nail-biting.

Last September, we began rolling out early access to Shopify’s native ‘buy now, pay later’ payment option—Shop Pay Installments—to eligible merchants.

Turns out, there are some common financial missteps almost all founders reported making in their first year. We share their biggest mistakes—and their advice to new entrepreneurs.

The past year encouraged all of us to embrace the great indoors. No surprise, then, that the interest in making money online from the safety of our homes is now on the rise. 

The magic of the internet is that it’s a sales channel, marketing network, and community hub all in one—plus so much more. That said, some businesses and side hustles are better suited to the laptop lifestyle than others. In this guide, we’ll break down the strengths and shortcomings of a few of the top money-making options.

Learn how communicating shipping speeds at checkout to your customers can help improve cart conversion, provide clarity and transparency, and increase consumer confidence.

Joycelyn Mate and Rachael Corson always had a hard time finding safe and effective hair care products for afro, coily, and curly hair. The duo founded Afrocenchix to create the products they’ve always dreamed of that are good for people and the planet. In this episode of Shopify Masters, we chat with Rachael on how the business was created and how COVID-19 has challenged the duo to find new ways to grow.

Every year, carriers like USPS, UPS, DHL Express and Canada Post evaluate their services and prices to adjust for the upcoming year. Here’s an overview of what’s changing for each carrier in 2021—and what you can do to prepare.

It’s time to predict your own future, Stargazer. Set new year’s resolutions that look less like vague ideas and more like a map, guiding you through each step toward greatness. You’re the driver—we’re here as your co-pilot, offering advice and inspiration along the way. 2021 is your year. We just know it.

In October, we surveyed over 150 aspirational entrepreneurs in the US and asked them to answer a deceptively simple question: “How much does it cost to start a business?” We then compared their answers to the reported spending of 300 business owners. Here's what we found.