Company

You don’t need a big budget to kickstart an ecommerce business. Check out these 12 low-cost ideas to inspire your own business venture.

Why do your customers buy from you? The answer: your value proposition. If you can perfect your value proposition, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities.

For ecommerce businesses, the shipped package represents the most direct touch point and connection with a customer. It also happens to be one of the most underused marketing opportunities.

Like many people, the first time I set up a Shopify store, I remember staring at the blank canvas before me not knowing where to start. That's why we put together this resource to help you save time by walking you through all the decisions you'll make while setting up a Shopify store.

A snappy, memorable brand name gives you an immediate advantage when you start your business—it makes your brand easy to remember and shapes the associations a customer makes with your products. Today, we’re sharing the key traits of catchy business names—along with a few modern examples.

The top online marketplaces in the world sold over $2 trillion in 2019, accounting for 57% of global web sales, according to Digital Commerce 360’s analysis. The growth of marketplace sales leaves small business owners asking one question: to sell or not to sell on online marketplaces? 

In this guide, we'll walk you though some of the best online selling sites, the benefits of starting your own online store, and how using both can help reach new customers and make more sales. 

Pre-orders can be a versatile addition to your toolkit at whatever stage you are with your business. You can use pre-orders to validate a product idea, build hype for an upcoming launch, and improve cash flow throughout your new product development process. From the different types of pre-orders you can offer to how to effectively promote a pre-order, here's what you need to know to start selling before your stock is ready to ship.



"What led a customer to buy from you?" It’s a simple question that becomes difficult to answer the more you start digging into it. The goal of marketing attribution is to help answer that question. But it all starts with laying the foundation for better attribution and understanding how different models will shape the way you view your marketing.

When Joe Parenteau had difficulties finding simple, timeless, and sustainably made dinnerware as a gift for his mom, he decided to create Fable as the answer. In this episode of Shopify Masters, Joe shares with us his approach of launching in one city at a time and the importance of influencer gifting.

Looking for ways to make more money online? Check out these 16 online business ideas, from starting your own clothing line to selling handmade goods—and everything in between.