Company

When an entrepreneur starts a business, they create a ripple impact that can change lives, communities, and the world. That’s the Shopify Effect.

As content captured by smartphones and GoPros took over the internet, Riley Stricklin noticed how poor lighting could really impact the quality of photos and videos. Riley and Mornee Sherry launched Lume Cube to solve the problem by creating lighting attachments for cameras and computers. In this episode of Shopify Masters, we chat with Riley about launching on Kickstarter, searching for manufacturing partners, and increasing margins by transitioning from wholesale to direct to consumer.

High quality photos of your apparel can make or break your online store. Want to step up your game? Learn how to take photographs of clothing, with pro tips for getting the perfect shot.

A press kit is a page on your website that contains resources and information for reporters and publishers. Check out these ecommerce press kit examples, and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space.

Consumers miss feeling connected to brands and to each other in real life. If you’ve been thinking about adding a physical presence to your online business but are put off by the cost and commitment, a pop-up shop could be the solution for you. In this post, we’ll explore why now is the time to test the retail waters, as well as offer a step-by-step guide for launching, marketing, and evaluating the success of your pop-up shop. 

Companies can thrive while also contributing to positive environmental change. But getting started can be daunting—which is why we’re simplifying it with four of the most impactful ways to make your business more sustainable.

With nowhere to go last year, many of us found ourselves lounging around at home—in Lounge Underwear.

The UK-based direct to consumer giant just closed out a banner year: they earned $19 million in sales, a 3X increase from the year before, and quadrupled their team to 80 employees. In this episode of Shopify Masters, we chat with the life and business partners behind Lounge, Dan and Mel Marsden, to learn how they created a brand beloved by influencers, and how they are incorporating sustainability and inclusivity into their day to day operations.

It’s important to diversify your business promotion strategy beyond paid advertising, or you’ll soon see diminishing returns. Here are 25 low-cost and free ways to market a new business and drive sales.

Apps play an integral role in enabling so many businesses, so it’s important you’re confident in the integrity, performance, and quality of those apps. In this article, we walk you through how we ensure every app in the Shopify App Store is of the highest quality, so you can be empowered to customize your store, and make your business work for you.

In the world of TikTok, genuine content reigns supreme. Users favor raw and engaging videos over highly edited, curated posts—the type brands typically produce. Learn how to build a marketing strategy on TikTok to connect with Generation Z consumers and beyond.