Company

Each business structure has its own advantages and drawbacks. Find out which is better suited for your next venture.

Ace Reunis and his team at Threadheads have turned print-on-demand on its head to create a three-in-one business. As an apparel brand, illustration studio, and printing hub in one, Threadheads specializes in unique pop culture apparel without playing the high sales volume game. In this episode of Shopify Masters, Ace shares with us how he leverages social ads to scale to a multimillion dollar brand.

Go legit with your ecommerce venture.

Identifying a niche market can be one of the most effective ways to start a business off on the right foot or save an existing store that’s struggling to make sales. Here’s how to find a niche market, along with nine examples of niche markets and products you can sell to them.

Your business structure impacts personal liability, how you’re taxed, and more.

A SWOT analysis identifies your company’s Strengths, Weaknesses, Opportunities, and Threats. As you scale, it’s a useful tool for unlocking long-term, sustainable growth. Here’s a step-by-step guide to conducting a SWOT analysis, along with examples and templates.

How do you stay motivated to work in a pandemic? To stay active when you’re low on sleep? To keep running your business when sales are low? Your personality type may unlock the secrets to what keeps you going. Take the quiz to explore ways to stay motivated in work—and life—based on your Founder Sign.

In this episode of Shopify Masters, we talk to Sujata and Taniya Biswas, the co-founders of Suta. Suta is a modern saree and apparel brand that supports the livelihoods of 14,000 weavers, with fair wages and high ethical standards. Sujata and Taniya share their journey of creating a $4-million company with social impact at its core, their process for hiring and building a team, and how they market sarees to younger audiences.   

Private labeling is a great way to sell your own custom branded products without investing in product development. Beyond building a quality brand with great marketing, it starts with finding a reliable manufacturer or supplier. Learn how to do that here.

You only exist as words and images in a shopper’s browser window. How can you earn their trust and build credibility? With an inspiring About Us page. Here’s how to write one. 

 

Running a business can significantly impact your life. But before you can run a business, you need to start a business. That’s why we put together this step-by-step guide to help you plan, validate, and launch your next business, whether it’s your first or your 10th.

If you live for the thrill of scoring a really sweet vintage dress at your local thrift store and bragging about how little you paid, you might be able to turn that passion into your own business. Learn how to sell vintage clothing online, with tips from successful sellers on sourcing, pricing, inventory, and more.