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Google’s Smart Shopping campaigns are designed to help you reach shoppers at the ideal moment: when they’re searching for products like yours on Google. Shopify’s Google channel makes it incredibly easy to set up and run these campaigns right from your Shopify admin, so you can save time while driving more traffic, boosting sales, and growing your business.

In this episode of Shopify Masters, Fanjoy founder Chris Vaccarino shares his journey to becoming one of the biggest merch platforms around. He shares tips on discovering new talent to work with, transitioning from print-on-demand to production partners, and teases Fanjoy’s expansion into retail. 

The pandemic has exposed the impossible balancing act that society demands of working mothers. But for many women, it's also been an opportunity to reset the terms of their careers. Through research and interviews with several mom founders, we explore how the pandemic has set the stage for an entrepreneurial boom among working moms. 

How can you take good product photos on a budget? In this guide, Co-founder of Product on White Photography Jeff Delacruz walks you through how to shoot professional photos for your business.

When the creative team behind Frostbeard Studio captured the nostalgic scent of old books in their hand-poured candles, they created a truly unique brand. 

As they received more and more orders, the logistical challenges of packing and shipping products to customers often left them feeling frustrated and overwhelmed. After joining Shopify Fulfillment Network (SFN), things changed, and they were finally able to focus on what mattered ⸺ creating innovative new products and growing their business.

At their core, all email marketing campaigns share several elements, and there are key email marketing best practices that can improve them all. Developing an understanding of those best practices is key for new email marketers—and all your campaigns can benefit from it.

Joe Lamey and Jake Epstein are the founders behind Rocketbook. The creators behind everlasting notebooks and digital tools to ensure users can have one single notebook for all of their needs. In this episode of Shopify Masters, Joe shares their crowdfunding journey, how they overcame manufacturing challenges, and how the team collected over 3 million email addresses by building their app.

In the retail marketing toolkit, loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.

Your product pages are where the majority of your customers finally make the decision to either buy a product or leave your store. Let’s revisit a few timeless approaches for creating high-converting product pages.

Starting a furniture business? Experts share their best advice for aspiring furniture makers, designers, curators, and sellers alike. Learn about sourcing or making furniture and home decor products. Get advice about inventory, shipping, and marketing. And transform your idea into reality, as we walk you through the steps of starting your own furniture business and selling online.