Company

A strong brand identity is sticky. It's something people will remember. And if you're selling apparel, it's something your products will have to wear.

On this episode of Shopify Masters, you'll hear from Oliver Cousins of Maap, premium cycling apparel designed in Melbourne, Australia.

He'll share the reasons they invested heavily into their brand identity by working with a creative agency very early on and why he thinks it was an important decision for their brand.

Kickstarter is great for raising the funds you need to turn product ideas into actual products.

But transitioning from Kickstarter to an online store after can be a complicated process.

That's why we've put together this guide to help you every step of the way.

Bootstrap? Venture capital? How should an entrepreneur fund his or her enterprise?

It's a question you need to consider before you start.

Jonathan Weins is the co-founder of Dah Makan, a business that creates healthy gourmet lunches delivered straight to your office in Klang Valley.

On this episode of Shopify Masters, he'll explain how they found, pitched and raised angel and VC funding to grow their food startup to over 40 employees and 25% growth month over month.

TV shows like Shark Tank and Dragon's Den give ambitious entrepreneurs the opportunity to cast their best business pitches and reel in deals from a panel of investors.

But the biggest benefit is perhaps the most understated: exposure to a nationwide audience.

Lauren Krakauskas is the co-founder of Freaker, the one-size-fits-all knit koozie that functionally makes your beverage feel special.

On this episode of Shopify Masters, she'll explain what it’s like to pitch on Shark Tank and why they went on the show even though they had no interest in walking away with a deal.

Starting today, Shopify merchants in the US and Canada can display calculated USPS and Canada Post shipping rates to customers through Shopify Shipping. With calculated shipping, you'll no longer need to manually enter estimated flat rates for all the places you ship, and you'll always charge the right amount for shipping.

Growth.

No matter how big your business gets, there's always room for more.

In this special episode of Shopify Masters, you’ll hear from the entrepreneur who won Shopify’s 3rd Build a Business Competition and is now a mentor for the upcoming Build a BIGGER Business Competition.

Debbie Sterling is the founder of Goldie Blox, creator of awesome toys, games and entertainment for girls, designed to develop early interest in engineering and confidence in problem-solving.

Learn all about her journey and how she quickly started and scaled her business in just 4 years.

Big retail stores like Walmart are often viewed as cutthroat competitors for many small business owners.

But for this entrepreneur, figuring out retail distribution in both big box and boutique stores has helped sell their products like nothing else.

On today’s podcast you’ll hear from Dallas Robinson, the founder of Kisstixx, a lip locking balm that adds chemistry to every kiss.

Find out how he used online advertising to drive traffic to offline retail stores and why he chose to do it.  

3D printing is an emerging market that not everyone knows a lot about.

That means there's ample white space for an entrepreneur to take over if he or she can figure out how to cut through the noise long enough to interest consumers. 

On this episode of Shopify Masters, you'll hear from Braydon Moreno of Robo, a company that empowers creation with a growing line of 3D printers, materials, and content.

Find out how they leveraged video ads to power their $4.7 million business.

"You’re not just selling a product. You’re selling a lifestyle."

If you sell any kind of aspirational lifestyle product, those words probably ring true. Whether it’s clothing, cosmetics, footwear, or furniture, you know that just showing customers a photo of your product isn’t always enough.

Enter the lookbook. Unlike product and catalog pages, which typically display products in an unadorned, utilitarian state, lookbooks provide context, presenting them in a real-life, visually-appealing setting.

Today's post will dig into how you can create a lookbook for your Shopify store.

A good idea—like lightning—seems to strike at random. Sometimes you spend the better part of a day looking for inspiration and never find it. And then there’s those times when your muse decides to strike in the middle of the night. This begs the question: Can you control your output of good ideas and produce them on demand?

A good idea—like lightning—seems to strike at random. Sometimes you spend the better part of a day looking for inspiration and never find it. And then there’s those times when your muse decides to strike in the middle of the night. This begs the question: Can you control your output of good ideas and produce them on demand?

Facebook is one of the best paid marketing channels for getting niche products in front of the right people, since you can show ads to users based on their interests.

Kwaku Nornoo is the owner of The Passionate Pug, a store that sells awesome pug merchandise.

On this episode of Shopify Masters you’ll learn the step by step process this entrepreneur took to test and launch their business through Facebook ads, a business that's now on track to make 6 figures.