Company

In 2011, a couple moves from Fiji to Australia and starts a small side business. Little did they know, within a couple of years, they’d be living on the other side of the world, remotely managing a complicated network of warehouses and multiple wholesale and retail businesses that criss-cross borders and timezones.

That couple is Peta and Charles Stinson, and there is, I learn, a method to their madness.

The Stinsons own and operate Sapling Child, a 6-year-old organic printed baby apparel brand. Learn how they turned a side gig into a global family business.

Luxury brands—like Rolex, Gucci, BMW—net higher prices by focusing on the smaller, wealthier portion of their markets. But these brands usually come with long histories to back up their reputations as symbols of wealth.

So how do you build a luxury brand from the ground up—without the luxury of a large sum of money or established reputation to start? 

On this episode of Shopify Masters, you'll hear from Roman Khan and Jennifer Chong, the founders of Linjer: minimalist goods made with the finest natural materials.

Find out how these two entrepreneurs built a luxury brand from scratch, juggling full-time jobs and using multiple crowdfunding campaigns.

On the surface, the process of getting press coverage sounds simple. But, because journalists are constantly pitched about new products, standing out from the crowd can be difficult.

Whether you’re an established business, or you're just getting started, it’s never too soon to let people know about your product. Choosing the best outlet to promote your business is only half the battle.

We’re going to look at some of the most clever ways you can get any influencer or journalist’s attention—even in a crowded space—so you can get more traffic and sales for your business.

Entrepreneurship—both by definition and in its execution—is about solving problems. But you don't necessarily need to invent the solution to whatever problem you're solving.

You just need to bring it to market and make it accessible to the people who need it.

Liora Dudar and Maegan Scarlett are the founders of Overtone, conditioners that keep your fantasy-colored hair looking as bright on day 60 as it did on day 1.

In this episode you’ll learn from two entrepreneurs who built a business around a problem that had a solution. Their target customers just didn't know it existed—yet.

A fanbase is a small-but-passionate group of your kind of people.

They tend to share similar beliefs, experiences, and, in the case of UI Stencils, professions.

Jay Dokken is the founder of UI Stencils, tools and accessories for software planning and design.

In this episode of Shopify Masters, you’ll learn how having a dedicated tribe helped earn sales from the onset of his business.

Being an athlete isn't a "look"—it's a way of life. Successful athletic brands know how to support that lifestyle beyond just making an athlete look good.

Josh Sprague of Orange Mud sells hydration Packs for runners and riders, accessories, and lifestyle packs.

In this episode of Shopify Masters, you’ll learn his process for developing a product that creates the perfect balance between fit, form and function.

James Yurichuk is building a winter jacket brand to rival the industry stronghold, and that’s just his side gig.

Wully Outerwear is a back-up plan, soon to become his primary bread and butter, as he prepares for imminent retirement from his day job. Here’s the thing: he’s only 30 years old.

In his field, though, 30 is exceptional. James is a pro football player in the CFL, and in pro sports, especially one as physically demanding as football, an average career is significantly shorter than most professions. In fact, James’ teammates typically play in the CFL for only two years. 

Four years ago, James and his wife were living in a basement apartment, dependent on his tenuous football career, and expecting a baby. If he was going to support his growing family, he realized, he’d have to start working on his plan B.

Learn how James built his ecommerce brand from scratch—with no business experience—in the off-season.

Facebook videos aren't just a great way to educate customers about your products.

They're an effective way to spread your message as people consume these videos directly in their news feed and share it with their own networks.

Eric Autard and Sabine Beysel are the founders of One Kid, outerwear for kids that is both functional and fun.

On this episode of Shopify Masters, these two first-time entrepreneurs share how they launched a viral video that received 5 million views and led to over $200,000 in sales.

When it comes to making videos to promote your business—to engage your audience, to showcase your products—professional quality usually demands professional prices.

But sometimes you don’t need Hollywood production values in your videos. Sometimes you just need good videos that you can turn around fast and for free (or at least fairly cheap).

Here's how you can get started with video marketing without professional help or extensive pre-production work.

Content marketing is an approach to marketing where you can always improve your return on investment by optimizing your process to spend less time, effort, and money.

Jenny Hart is the founder of Sublime Stitching, a contemporary studio for hand embroidery.

On this episode of Shopify Masters, she will share how and why she's relied heavily on content marketing through their blog and the process she used to create nearly 900 articles in 16 years.

In the first few days of the new year, we stacked your 2017 reading list with some incredible book titles authored by women. Just over two months later, with the women’s marches still raging on in our hearts, we wanted to keep the girl power alive with a shout out to the ladies who podcast.

I consulted my colleagues at Shopify to help round out a few of my entrepreneur-focused picks, and asked: what’s in your ear right now?

Pop in your earphones, sit back, and absorb some great discussion by the women of podcasting.