Company

When trying to reach your target audience, there's often a fear of leaving money on the table as you choose to focus on one segment of the market over another.

Jeff Cayley is the founder of Worldwide Cyclery, an epic bicycle shop on a mission to redefine what a bike shop can be online and in-store.

On this episode of Shopify Masters, he'll share why he only lists a handful of products on his site (despite having a catalogue of over 20,000), focusing his online brand on high-end bike owners because that's the way they shop.

Tax season is here, and whether it's your first year in business or your tenth year, it always feels like there’s an endless list of tasks to get through to file your return. If you live in the US, this step-by-step guide will help you get organized so you can get a jump start and file your 2016 tax return well before it’s due.

Every kid should be allowed to grow up believing that they can be anything. Because that’s the first step to making something of yourself an adult.

But many young people are convinced early on that their dreams are too big for them—that there’s a low ceiling on their potential, that their disadvantages define them.

In the city of Detroit, Michigan, in particular, many young people just don’t get the same opportunities to believe in themselves and so they drop out of school or never go to college.

For David Merritt, reigniting that belief is his bottom line and the reason he started a two-part Detroit-based social enterprise.

Not all traffic is created equal.

The reality is that 1,000 visits can be far less valuable than 100 that come from a highly qualified source.

On this episode of Shopify Masters, you’ll learn what happened when two entrepreneurs stopped focusing on driving more traffic and instead focused on smaller but more qualified traffic.

John and Rana Lustyan are the cofounders of Edoughble: not your cookie-cutter cookie dough company. They sell the best edible cookie dough you'll ever taste.

Cindy Chan is the founder of Dotoly, a store that sells animal-inspired jewelry, gifts and home decor at affordable prices. 

After selling her products through multiple marketplaces, in her own physical store, and now an ecommerce store, she has a lot to share about the pros and cons of each, and what she's learned from her various experiences. 

On this episode of Shopify Masters, you'll hear her story and we'll explore the many experiments she ran—both small and big—that helped her grow her business.

With 234 million unique users and 8 billion monthly pageviews, Reddit is the 7th most visited site online and considers itself “the front page of the internet”.

Reddit is also where a lot of viral content gets early traction, where celebrities and interesting people open up to let the world "ask them anything", and people come together to talk about every topic under the sun.

Unfortunately, it can be an intimidating place for newcomers. That's why we put together this guide.

The press is always hungry for a good story or something new to cover. Give them that and you can generate a lot of exposure and traffic (plus get a neat addition to your "As Seen On" section of your website").

On this episode of Shopify Masters, you’ll learn from Travis Beck and David Fisher of Paracable, premium fabric-wrapped iPhone, iPod, iPad and Android cables.

Find out how they hacked the press to drive 40,000 visitors a day before ever having a product in inventory.

Many sellers say that success on Amazon snowballs. But to get to that point, your listings need to get some traction first.

On this episode of Shopify Masters, you’ll hear from CJ Forse and Ryan Gresh from The Feel Good Lab, health and wellness products designed for today’s world, who have figured out how to generate early success on Amazon.

If you're considering selling on Amazon, this episode is for you.

A brand can't be everything to everyone. Successful businesses hone their positioning as they discover their true audience.

For Fran, the co-founder of TomboyX and our guest on today's episode of Shopify Masters, focusing on just one product line—underwear—helped her solidify her brand and the problem they were solving, while tripling the company's revenue.

Nothing spreads from corner to corner of the internet quite like a good méme.

So what happens when you create a méme-based product and then launch it on Tumblr, one of the most méme-obsessed communities online?

For Jason Wong, it drove $200,000 in sales in just 3 weeks.

On this episode of Shopify Masters, you'll find out how he created and launched The Holy Méme Bible: 16 pages of the most iconic memes that include coloring pages, connect the dots, word searches, crossword puzzles and mazes.

Shopify recently released an Amazon sales channel, making it easier than ever to list your products on the world’s largest marketplace and get your brand in front of millions of online shoppers.

Once you're up and running on Amazon, it's time to start promoting your listings. Like any other sales channel, the more you put in, the more you get out of it. It's not enough to sit around and wait. Today we're going to cover seven ways to promote Amazon listings and drive more sales.

Andrew Youderian has built and sold multiple successful ecommerce businesses and runs Ecommerce Fuel, a private community for 6- and 7-figure ecommerce entrepreneurs.

On today’s episode of Shopify Masters, he'll be joining us to talk about how you can set yourself up for success when launching your business on Amazon, including recent changes to the marketplace and what they mean for ecommerce entrepreneurs in 2017.