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With all the buzz about influencer marketing, it's easy to forget that many of your customers have their own online presence and a network they can influence.

On today's episode of Shopify Masters, we invite an entrepreneur to share how she grew her business by creating a micro-ambassador program for her best customers to become her influencers. 

Shopify Masters is a weekly podcast where the entrepreneurs and marketers behind successful Shopify stores share their experience with our community of merchants. To round off the year, we’ve curated our favorite nuggets of unconventional wisdom from Shopify Masters in 2018.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who had a successful product launch by having a highly engaged pre-launch email list. Will Africano is the co-founder of GNARBOX: a company that develops products and solutions to revolutionize the multimedia management experience.

Buying a 10-year-old brand often comes with its fair share of advantages: a proven product, an established customer base, and a solid reputation. A rebrand, no matter how much it's needed, can put all of that at risk. Alex Yurek is an entrepreneur who bought and overhauled a mature brand, and on this episode of Shopify Masters he'll share how to do it right.

Marketing shouldn't stop when a customer makes a purchase—not when you can onboard them afterwards to help them realize the full value of your products. In this episode of Shopify Masters, you’ll learn from the founder of Supply who believes the most important activity you can do to generate repeat business is to onboard new customers after they purchase.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who built an 8-figure business by focusing on product-market fit above all else. Paul Hedrick is the founder of Tecovas: makers of beautiful, top-quality western boots and accessories.

In today's episode of Shopify Masters, our guest is Alon Tamir: the founder and CEO of Studio Proper. He shares how he created a B2B business by getting to know their business customer's "stack" and partnering with other solution providers in it.

Some entrepreneurs start with a product in mind and then seek out the right audience for it. But it's often more reliable to find a target market first and then figure out the products, brand, and business model you'll need to serve it, as you'll learn on this episode of Shopify Masters.

Memories are priceless. Unless you create a service to help people immortalize them, like our guest on today's episode of Shopify Masters.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who launched a business with one of the biggest men’s lifestyle influencers on YouTube.

Our guests on today's episode of Shopify Masters are Wilson Hung and Jack Meredith, who focus on growth at Kettle & Fire. They share how they think about context in marketing and why they chose to do PPC, influencer marketing, content marketing, and then Facebook ads—in that order.

In today's episode of Shopify Masters, you’ll learn from Gaurav Agarwal, VP of Growth at Molekule: a science and technology company that has reinvented the air purifier.