Company

Sometimes faith in the product is enough for a struggling entrepreneur with no experience to eventually grow into the owner of a successful business. In this episode of Shopify Masters, you’ll hear from one of these entrepreneurs who built a $5 million shoecare business by tapping into the content and influencers that sneakerheads care about.

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who hosted an "online festival" on Twitch that they used to generate months of content for all their social media platforms. It's called the "pillar approach", and you can apply it to your marketing too.

Courses and membership programs can be a great way to monetize your experience and expertise in a specific domain. In this episode of Shopify Masters, you’ll learn from a hobbyist-turned-entrepreneur about how to build your own membership program on Shopify.

As a brand, it can be challenging to navigate the tumultuous waters of internet commentary. Despite your best efforts to project positivity, you may still encounter some negativity online—especially if you're in a controversial industry. On this episode of Shopify Masters, you'll hear from Lindsay Rubin, the Vice President of V-dog, about managing controversy and dealing with online trolls.

Being different is the shortest path to standing out with your products in a crowded space. That's not always a good thing, however, when it wins your customer's attention but loses their confidence as a buyer. In this episode of Shopify Masters, we talk about why it's important to create products that are unique but recognizable to new customers.

Big-name celebrities may seem out of reach for the vast majority of brands. However, there are certain types of partnerships that celebrities are more open to—if you have the tools to negotiate them. That's what we'll be exploring on today's episode of Shopify Masters.

One of the most common ways to validate a product idea is to try selling it online, through Kickstarter or a coming soon page, even without a finished product. Instead of starting online, what if you ordered a small batch of products and just took to the streets? That's what today's episode of Shopify Masters is about.

Liza and Lana Mushamel started Twinkled T to sell a range of unique nail products designed to bring the nail salon directly to your home. In today's episode of Shopify Masters, you’ll learn how these two sisters work with micro influencers to boost their brand.

Restricted products are inherently difficult to advertise on the same platforms that most entrepreneurs rely on, such as Google and Facebook. So, what do you do under these circumstances? Find out on today's episode of Shopify Masters.

Oftentimes, the best thing to sell customers isn't your product's features but their own potential. Who can they become or how will their lives change with your product in their hands? In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on selling her customers on a transformation and why the phone is one of her most important channels.

On today's episode of Shopify Masters, we talk about how one company leverages YouTube reviewers in the tech and gaming space to bring their products to customers who are ready to buy. 

Effective content marketing isn't merely about churning out blog posts, YouTube videos, or podcasts—it's about creating value independent of your products or services and giving it away to your ideal customers. In this episode of Shopify Masters, you’ll learn from an entrepreneur who did just that with free printables, growing an email list of over of 200,000 parents and teachers.