Company

Adrian Wood went from making music on his laptop to producing for the likes of 50 Cent, Snoop Dogg, and Eminem. He's also the CEO of Modern Producers, and shares on Shopify Masters how he built this online digital assets company and its subscription service with a loyal fanbase. 

Despite solving a common problem, having massive media coverage, and being apart of the Oscars VIP gift bags, JP credits project management as the key to Phone Loops’ success. In today's episode of Shopify Masters, you’ll hear from JP and COO of Phone Loops, Alex Gingras on the project management workflow helped them reach millions in sales. 

With more and more celebrities and athletes launching successful businesses, it might seem like being famous gives you a big headstart. But that doesn't get you out of all the things that can make succeeding in business hard. In today's episode of Shopify Masters, you’ll hear about the humbling moment when a former NFL player realized that simply pushing his product wasn't going to be enough, and how he built his ecommerce business from scratch to do $3 million in sales.

There are many ways to tap into B2B sales as a B2C brand, depending on your products. Corporate gifts are one entry point. In today's episode of Shopify Masters, you’ll learn from a trio of entrepreneurs who bootstrapped their way to a $9 million business thanks in large part to their corporate gifting strategy.

When you first launch, you're faced with one set of problems—polishing your site, making sales, and becoming profitable. As you scale, those problems change with every new level of growth you achieve. In this episode of Shopify Masters, you’ll learn from two entrepreneurs who recently grew their business from 7 figures to 8 figures about the new problems they encountered, from hiring the right people to fixing a potentially toxic company culture.

Giveaways are a common marketing tactic in ecommerce, often taking the form of a free product or a gift card. But some go even bigger with their prizes. In this episode of Shopify Masters, you'll learn from Justin Burnash, founder of Prime Driven, about how they give away entire cars—you read that right—while still making a profit.

One look at your traffic sources will likely tell you that mobile shopping is becoming the new normal. And with this shift in consumer behavior comes the growing importance of mobile-first conversion rate optimization. In this episode of Shopify Masters, you’ll hear from Michael Levy, CMO of Pete & Pedro, about how they created a mobile website with a 4.5% conversion rate.

When a popular trend is dominating your category, it might seem like your only choice is to follow suit. But you can also double down on what makes you different and serve a smaller segment of your market better than the competition. In this episode of Shopify Masters, you’ll hear from Mike Schaefer and Louis Hess who bought a company that was founded in the 1980s and tripled its revenue while going against the mattress-in-a-box trend.

Every entrepreneur at some point learns the true meaning of "focus" and how it applies to so much more than just time management. In this episode of Shopify Masters, we talk about how to apply it to your product, your marketing, and more with a founder who built a million dollar jean company.

When you're trying to get more views for your videos, it can often feel like you're at the mercy of YouTube's algorithm. That's why it's important to think about distribution at every stage, from creation to promotion. In this episode of Shopify Masters, you’ll learn from two entrepreneurs who regularly produce YouTube videos that drive millions of views.