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Do you have lots of visitors but not a great deal of sales? In other words, are you having trouble converting customers?

It’s a condition that affects many online stores. But don’t worry: It can be fixed.

There are lots of reasons for people being hesitant to buy from you after they visit your online store. In this post, we diagnose the most common issues for why someone would fail to make a purchase after they visit. Then we propose solutions so that you can make your customers feel more secure and more comfortable buying your products.

Here are common problems, as well as their solutions.

On the Shopify blog we discuss a lot of different ways to increase sales. Whether it's Facebook ads, Google Adwords, email marketing, guest blogging or product reviews, there are a lot of different methods to market your store and products. However, marketing only represents half of the equation. The second half, and arguably the most important, is tracking your efforts. Without proper tracking and analysis, you'll always just be guessing the true success of your campaigns.

In this post, we're going to look at how to track your campaigns in Google Analytics so you'll know what's working, what isn't, and how to make the most of your time and marketing budget.

Google Analytics is a valuable ally in the ecommerce battle for consumer dollars. The insights it provides contains a wealth of information about your site, your visitors and where they came from. All this information can be used to find new customers and increase conversions.

In this post we will look at exactly how to set up Google Analytics for your store, the basic reports you should be checking and a few other goodies to help supercharge your knowledge and drive sales.

You’re losing money. We haven’t even met, yet I know this because the data supports it; that each and every day you’re losing potential orders on your website.

There are four secret weapons in the marketing copywriter's arsenal that can have immense power.