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Ecommerce copywriting comes in many forms, but is rarely discussed outside of product descriptions.

Value propositions, microcopy, Facebook ads, promotional emails—all of these rely on copy to capture attention and convert visitors into buyers. Yet, many ecommerce sites are “just winging it” when it comes to copywriting. 

The good news is that there’s a 4-step process that professional copywriters use to craft persuasive copy and improve conversions—one that you can steal and use for yourself.

The fear of missing out can have a powerful effect on shoppers. Creating a sense of urgency among your website visitors can help make more people buy and less people “go home and think about it”.

You can introduce perceived scarcity to your store by creating a product or time shortage.

In this blog post, I'm going to share how to create perceived scarcity in your store and a few actionable examples you can use to create urgency.

Your store needs to be designed with your customers in mind.

While boosting your traffic can generate more sales, it’s just as important to focus on turning your current traffic into paying customers.

At every step of your customers’ purchasing journeys, there are new opportunities for you to make their paths shorter, easier, and more enjoyable. Through rigorous experimentation and analysis, you can fine-tune your website to push people closer to making a purchase. This process is called Conversion Rate Optimization or CRO.

It’s hard to talk about "conversational commerce"—a concept coined by Uber's Chris Messina to describe the future of messaging apps—without mentioning chatbots.

Chatbots are essentially programs pretending to be people that you can interact with through text or even voice. 

The idea is that you can talk to these chatbots in your messaging apps, much like you would any other contact in your list, to get the day's news or even get something done.

But where should you employ bots in your business? And where should you not?

Retail store owners can get a sense of their business’s health—beyond looking at their financials—by observing foot traffic and talking to customers. Owners of online stores, however, don’t have the same opportunities to observe customer reactions to what they do. That’s where analytics come in.

In store, online, across the world, and through our phones—there are more ways to buy today than ever before. 

The distance between “I want” and “I have” is only getting shorter for today's consumers. So what's the next frontier?

Messenger. From WhatsApp to WeChat, these messaging apps are where we're spending more of our time.

It's the era of conversational commerce and these 6 Shopify apps will help you ensure your store is ready for it.

First impressions can make or break your business.

The layout of your website, the colors you use, the copy on buy buttons – design is everything when it comes to first impressions.

That’s why it’s important to tap into what make brains tick, and why certain design aesthetics persuade visitors to take a desired action on your website.

Few things are sadder than tuning into your analytics, excited to check out your sales numbers... and seeing data on thousands of abandoning customers. How did it come to this?

I mean, there you are, spending countless hours of work designing, optimizing, and A/B testing your online store. You’d think it would be enough to ensure good conversion rates and steadily grow your customer base.

But it isn’t.

Let’s look at 4 glaring mistakes that could be interfering with your checkout process. There are many more of them, actually, but for now let’s focus on the ones that are obvious and easy(ish) to fix.

Video is insanely popular, yet using video is still one of the most under-utilized ecommerce strategies. We've talked about the importance of product photography in the past, but great product photos are table stakes at this point. If you want to take your ecommerce business to the next level and blow past your competition, you can't afford to ignore the power of incorporating video into your mix.

Afraid of Analytics? Been burned by trying to understand them in the past? 

Don't worry, I'll do my best to make it easy to comprehend, and show you what kind of insights you can get once you know what you're looking at. 

Your storefront looks great.  You've spent a lot of time tweaking it and making sure everything flows properly.

But why aren't any visitors adding products to their cart?  Why are your visitors leaving so quickly?

Let's take a look.

Testing without analytics is like a sandwich without bread, it’s messy and ultimately unsatisfying. According to a survey by WhichTestWon & Marketo, 94% of marketers reported that they refer to their analytics reports when identifying test hypotheses – I honestly have no idea what the other 6% are doing…