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Cold traffic can be hard to convert. New visitors don't just become customers the first time they come across your business—you need to earn their trust first. Social proof, however, can facilitate that process. It’s one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow.

Instagram Stories are a quick, engaging format perfectly suited for mobile experiences. In this brief guide, we’ll share how businesses are currently using stories and how you can get started.

What impression does your welcome email give customers? Learn how to write a welcome email that will connect with consumers and drive online sales.

Social media marketing can help you build an audience of customers and drive sales, or it can be a time-consuming distraction. The difference is having a strategy that keeps your actions focused, along with a process that enables you to execute without taking too much attention away from running your business.

Data shows that testimonials are proven to increase conversions and play a major role in customer research and buying habits. In this guide, we'll take a look at how you can harness the power of social proof via testimonials, and examine exactly how to source and deploy home-run reviews that drive sales and reduce uncertainty for online shoppers.

Every entrepreneur at some point learns the true meaning of "focus" and how it applies to so much more than just time management. In this episode of Shopify Masters, we talk about how to apply it to your product, your marketing, and more with a founder who built a million dollar jean company.

Londoners Kristina Velkova and Sara Douglas found that no shampoo could combat the effects of their city’s hard water and perpetual rain. So they tackled the problem at the source. In 2017, the two women founded beauty brand Vitaclean and launched their first product: an aromatherapy showerhead that filters hard water—and also gives back. Here’s how these friends found a millennial audience for a bathroom fixture.

Boston’s storied history is preserved in the details, even as the city evolves. And it is, according to one local, “a collaboration of new and old communities built on a gritty, sturdy structure.” Among  those communities is South End, an arts-centric borough with foodie leanings. I zigzagged through South End, interviewing people behind independent local businesses—dog bakeries and shoe manufacturers and pattern designers alike—to uncover what makes this tiny pocket of Boston unique.

You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO). Still, if you’re like many business owners, one aspect of SEO could be giving you trouble: meta descriptions.

We’re not laughing about murder,” podcast hosts Karen Kilgariff and Georgia Hardstark are careful to remind listeners. But they are. Just not like that. My Favorite Murder is a true crime comedy podcast that debuted in January 2016, and quickly landed at No. 1 on the iTunes comedy charts.

The rich community of die-hard fans—called Murderinos—has not only ignited friendships and provided a safe space to obsess over every detail of Ted Bundy’s crimes or debate theories involving the infamous staircase murder. It has also inspired fan art. And even new businesses. Learn how a podcast about death gave life to a community of makers.

Pinterest is a valuable and often under-appreciated channel for ecommerce businesses. In this starter guide, we’ll outline all of the fundamentals for marketing on Pinterest, including how to set up your profile, how to optimize your pins, how to advertise on the platform, and last but not least, how to measure your results.

When you're trying to get more views for your videos, it can often feel like you're at the mercy of YouTube's algorithm. That's why it's important to think about distribution at every stage, from creation to promotion. In this episode of Shopify Masters, you’ll learn from two entrepreneurs who regularly produce YouTube videos that drive millions of views.