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Affiliate marketing can be an amazing sales channel for an online retailer. A lot of your success has to do with the type of products you sell and how well you pay your affiliates.

The Greater Toronto area is a cultural mosaic of 6 million, where many feel like they can be who they are while fitting into a larger collective picture. Torontonians are driven by its communal connectivity and have started their own businesses to not only create something for themselves but for those around them. Meet six businesses pushing the boundaries within their industries while adding more color to this community.

One look at your traffic sources will likely tell you that mobile shopping is becoming the new normal. And with this shift in consumer behavior comes the growing importance of mobile-first conversion rate optimization. In this episode of Shopify Masters, you’ll hear from Michael Levy, CMO of Pete & Pedro, about how they created a mobile website with a 4.5% conversion rate.

After Gabriella and Andrew Morrison sold their massive house and 90 percent of their belongings, they found happiness in a 150-square-foot pop-up trailer—in Baja, Mexico. Since then, the couple has dedicated their lives to the tiny house movement, empowering people to build their own sustainable homes and live happily with less. In this Q&A, Gabriella explains how the couple started their businesses with one cheap Costco video camera and zero experience in ecommerce, propelled by their vision for a future where tiny houses solve the world’s big housing problems.

Riding a bicycle was getting apocalyptic for Roland Harper—he’d been drenched by sudden rainstorms, nearly smacked into the pavement by chaotic drivers racing through lawless streets and almost run over by a bus. After cycling his adopted city of Bogotá, Colombia, for about a year, he realized something had to be done. A few years after the launch of his cycling gear company, MOVA is delivering on Roland's mission to make a better urban riding experience for cyclists all over the world. 

The Shopify Retail Kit is a fully-featured set of hardware designed help you deliver top-notch service in store. Manage your entire business in one place, with no barriers between in-person and online sales.

There’s more to Portland, Maine than its renowned, award-winning food scene. The population swells as the snow melts each year—the city drawing visitors by land and sea to its quaint cobblestone streets and salted summer air. They come to taste and touch and try on things made locally, including from these six creatives who choose to work and live here, and nowhere else.

Payments are a key part of the shopping experience no matter where and what you’re selling, but it’s especially important online where trust and security are top of mind.

If you’re selling in the European Economic Area (EEA), you may have heard about the revised Payment Services Directive (PSD2). It’s a regulatory requirement intended to increase protection against fraud for online purchases, and will have some impact on businesses in the EEA.

However, it’s our job to help you navigate these complexities of selling so that you can focus on running and growing your business. Here’s an overview of what’s happening, and what it means for you.

Enamel pins are highly customizable and can feature any design, including offbeat illustrations, branded logos, and anything else you can dream up—they often act as an extension of people’s personalities. In this post, we’ll share how to design, manufacture, and sell custom enamel pins.

When a popular trend is dominating your category, it might seem like your only choice is to follow suit. But you can also double down on what makes you different and serve a smaller segment of your market better than the competition. In this episode of Shopify Masters, you’ll hear from Mike Schaefer and Louis Hess who bought a company that was founded in the 1980s and tripled its revenue while going against the mattress-in-a-box trend.

Going beyond managing their businesses, this group of founders are creating environmental change through their ventures. Learn how they’re up-cycling plastic bottles, making drinking water more accessible, and protecting ocean life.