Company

Nearly 70% of businesses have lost a customer because they felt like the company didn't care about them. Don't let that happen to you—instead, be purposeful and personal when thanking your customers. Doing so will help showcase the human side of your brand, create meaningful connections, and build customer loyalty.

Ask any online business owner about their biggest marketing regret and many will tell you it’s that they didn’t start collecting email addresses from Day 1. Learn from this frequent mistake and start growing your list of subscribers as soon as you can, even before you launch your business.

Want to save time and drive more sales? What business owner doesn’t? Today, we’re looking at how smart automated email campaigns can turn a successful first purchase into a repeat customer.

With more and more celebrities and athletes launching successful businesses, it might seem like being famous gives you a big headstart. But that doesn't get you out of all the things that can make succeeding in business hard. In today's episode of Shopify Masters, you’ll hear about the humbling moment when a former NFL player realized that simply pushing his product wasn't going to be enough, and how he built his ecommerce business from scratch to do $3 million in sales.

Creating a marketing message that is unmistakably, undeniably you requires consistency. Focusing on uniformity in your brand attributes and identity means everything customers see and hear from you evokes the same kind of feeling. That feeling is what sets your brand apart from your competitors. It’s what connects with customers and brings them back time and again.

Gauri Manglik and Sadaf Siddique struggled to find books featuring accurate representations of South Asian cultures to share with their children. “There’s no market for multicultural books,” U.S. publishers would tell them. Wanting to prove the industry wrong, the duo launched KitaabWorld, an online bookstore selling curated South Asian voices and themes in children’s books.

There’s one tool that can cut back on customer support tickets, convert more users, and increase the SEO value of your site: your FAQ page.

Raphaëlle Gagnon and Mark Coelho have traveled to dozens of Canada’s most beautiful places over the past few years, harvesting wild plants for botanically infused soaps, salts, lotions, and oils. They run their company, Boreal Folk Apothecary, from anywhere with their mobile “wilderness lab”—a vintage Greyhound bus and trailer.

There are many ways to tap into B2B sales as a B2C brand, depending on your products. Corporate gifts are one entry point. In today's episode of Shopify Masters, you’ll learn from a trio of entrepreneurs who bootstrapped their way to a $9 million business thanks in large part to their corporate gifting strategy.