Company
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Highlights from Shopify Unite 2019 (And What They Mean for Merchants)
Today, we kicked off Shopify Unite 2019, our annual conference where Shopify partners and developers convene in Toronto from all over the world to forge new connections and discuss the future of commerce. At the heart of these conversations is what we plan to build for you, our merchants. Whether you’re a maker or curator selling online or in-person, we’re excited to announce a number of new products we believe will enable businesses of all sizes to realize their goals in entirely new ways. We can’t wait to show you what’s in store.
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These Designers Are Showcasing Underrepresented Communities to Change Fashion
Everyone’s motivation for starting a business is different, but there’s one factor that comes up more often than most when talking with Indigenous founders: community. Some have created a business in response to challenges faced by neighbors, while others have sought to create jobs or are aiming to represent their community’s heritage on a broader stage.
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Why Pivoting Your Business is Vital
Dylan Jacob grew up running his own businesses and knew early on when to change course and adapt. Ever since high school Dylan grew a small phone repairs business into a parts manufacturing company and later founded a company that offered the largest color selection of tiles in the United States. Despite reaching financial success, Dylan always viewed these ventures as "buffer businesses" and only found his true calling when he dove deep into solving the common problem of how to keep drinks cold. In this episode of Shopify Masters, you'll learn from Dylan Jacob of BrüMates on how he built businesses ever since high school and how he's been able to generate $21 Million in sales by pivoting his main target market.
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Overdraft: When Divorce Forced This Founder to Redefine the Meaning of Success
Vivek Jain was living his dream, married and working as a venture capitalist in Bermuda. Then: divorce. At 34, Vivek found himself living with his parents and starting over. Today, he measures success differently—not by his bank balance. But to get there, he had to learn the hard way.
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Fulfilling Her Cottage Dream Started by Flipping Her Life Upside Down
On an otherwise unremarkable Wednesday morning, Kerry Butt walked out the door of her successful seven-year-old clothing shop forever. She didn’t want to be tethered to one place. With a child’s DIY candle-making kit and a dream of living in the country, Kerry built a new business that she could grow from anywhere. -
How to Make the Most of Instagram Video with Posts, Stories, and IGTV
As a small business owner, video can seem like an intimidating or expensive format. But Instagram videos can be an accessible way to showcase your products and your brand to your audience. Here are some ideas to make the most of Instagram video in your posts, stories, and IGTV channel. -
Why Building a Community Prevents Subscription Cancellations
Adrian Wood went from making music on his laptop to producing for the likes of 50 Cent, Snoop Dogg, and Eminem. He's also the CEO of Modern Producers, and shares on Shopify Masters how he built this online digital assets company and its subscription service with a loyal fanbase.
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Stacy London on Unethical Fashion and What Not to Wear
Vegan fashion is a term that once called up images of burlap-like fabrics and unflattering shapes. But the world of ethical apparel has grown significantly in the past decade, shaking its “crunchy granola” reputation and attracting some of the biggest names in fashion. As style expert Stacy London tells us, the industry can’t afford to ignore the movement.
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“I Call Myself KidSuper. I Had to Be Amazing”
By the time he started college, Colm Dillane had already been printing T-shirts in his parents’ basement. But that “business” would later be the catalyst for KidSuper, a brand that would later catch fire with the cool kids. It would also take Colm and his friends on a calamitous cross-U.S. road trip to ComplexCon, an annual event attended by some of the world’s biggest names in pop culture and streetwear. -
The ROI of Reciprocity: 9 Ideas for Delivering Meaningful (and Cost-Effective) Customer Delight
The vast majority of businesses would do well to invest more in customer appreciation. Why? Because goodwill and positive customer sentiment are genuinely valuable for almost every burgeoning online store.
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A Lesson in Project Management for Entrepreneurs
Despite solving a common problem, having massive media coverage, and being apart of the Oscars VIP gift bags, JP credits project management as the key to Phone Loops’ success. In today's episode of Shopify Masters, you’ll hear from JP and COO of Phone Loops, Alex Gingras on the project management workflow helped them reach millions in sales.
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He Runs a Business—From His Bike
Jesse Herbert left his job with the federal government to launch his company Oopsmark. But, feeling trapped by the confines of his new studio, he gave up his lease, outsourced shipping, and took off on a four-month European cycling trip. Jesse explains how he made it happen and what he learned about running his company from a bicycle.
Vivek Jain was living his dream, married and working as a venture capitalist in Bermuda. Then: divorce. At 34, Vivek found himself living with his parents and starting over. Today, he measures success differently—not by his bank balance. But to get there, he had to learn the hard way.
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