Company

Simone Hufana admits she’s pretty bad at time management. But give her a break—she’s only 19. She’s currently taking the semester off college to dive full-time into her business, Color Herstory. Simone created her brand out of a desire to see more representation of women of color in the world. Her coloring books introduce young girls to the amazing women that inspired her to love herself.

Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and inspired her to start Superfit Hero, an inclusive and body-positive apparel line. In this episode of Shopify Masters, Micki Krimmel shares her approach to building a community that makes people feel welcomed in the fitness world.

 

Looking for ways to promote your products to new customers? List them on price comparison websites.

Looking to spruce up your business card? Do it yourself with these free tools and templates.

Take your customers behind the scenes and share your business journey on Instagram Stories. Try these 10 creative Instagram Story ideas to capture more attention without the need to use any additional apps. From editing tips to functional hacks, get ready to raise your Instagram Stories game. 

Benjamin Sehl still isn’t sure if he’s “made it.” But after years of building KOTN from his in-laws’ basement and spinning it into a powerhouse online social impact brand with two retail stores, he’ll cautiously admit that he feels successful. Here, he talks about running out of money (more than once), securing funding (then losing it), and that time The Weeknd’s fan base nearly shut down KOTN’s pop-up.

Only two months into middle school, Brianna J. is already a seasoned entrepreneur. This 11-year-old started her online kids’ apparel store, Brianna’s Closet, in 2017. When she’s not do-gooding or building her store, she’s working hard on her math homework and taking coding classes. But don’t worry: she still has lots of time for kid stuff, like binging her favorite cartoons.

Behind biohacker Dave Asprey’s brand, Bulletproof is a team of savvy individuals who built and scaled this consumer packaged goods brand. In this episode of Shopify Masters, Karen Huh, the VP of Product Management and Strategy at Bulletproof shares her lessons on branding, scaling, and managing multiple teams.

Good logos stick. Bad ones don’t. In this guide, you'll learn how to design a memorable logo, from brainstorming concepts to getting feedback to finalizing your design. We even design our own logo from scratch.

 

Josh Elizetxe was intrigued by the dental industry and invested his own savings to research an at-home teeth whitening system to launch Snow. In this episode of Shopify Masters, you'll hear from Josh Elizetxe of Snow on market disruption and why it's important to pace yourself in the entrepreneurship journey.

Black Friday Cyber Monday (BFCM) is an exciting prelude to the holiday shopping season. To help you plan your own creative campaign, we spoke to five merchants in various industries about how they approach Black Friday Cyber Monday.