Company

We’re expanding The Founder’s Zodiac. You’ve helped this series come to life so far, and we’re looking to you for feedback to make the next phase even better. Take our survey and tell us: what does community mean to you?

In high school, Mateo Galvez was a self-professed troublemaker. Then, at 16 years old, something changed. He “woke up,” he says, and started his motivational apparel business, LOTTA WORLDWIDE. Through hard work and the help of his supportive family, Mateo, now 19, is about to celebrate three years in business.

Emma Cohen’s time in Thailand exposed her to the effects that plastic waste had on the ocean and beaches. Emma decided to dedicate her life to eliminating single-use plastics and founded FinalStraw. In this episode of Shopify Masters, Emma Cohen shares how she built a cause-focused business that's financially successful.

For many merchants, Black Friday Cyber Monday planning started months ago. While you don’t need to let the rush pressure you into a bad decision—BFCM is just the start of the rest of the holiday shopping season, after all—you can still participate as an independent merchant by employing a little creativity.

In an online store’s early days, it’s not uncommon to draw hundreds, even thousands of visitors, but for some reason... no sales. If you're in this boat, here are some questions you can ask to diagnose the problem with your store, along with solutions to help you start making your first sales.

Carson started his business, Locker Board, to make money to pay for surf lessons—and to avoid doing chores. The now 14-year-old has a busy schedule between sports, running his business, and tuning out the haters. Here, he shares his thoughts on keeping oceans clean and seizing every moment.

Want to boost your own productivity—and your team’s productivity—in 2020? Check out these 19 free productivity apps that will help you and your team identify your priorities easily, block distractions effortlessly, and automate your most mundane and repetitive tasks.

There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts, and how much the discounts should be worth. In this post, we’ll review some of the pros and cons of offering deals for your online store, look at some of the most popular ways you can use discounts to drive customer loyalty and conversions and, of course, how to most effectively use them.

When Matt and Morgan Meredith discovered a gap in the home-sewing industry, they decided to build a career around it, elevating the standard of menswear patterns with their brand, Thread Theory. Alongside the product, they were selling an idea: sewing was for anyone. Could they reach and inspire a community of home-sewing men?

The scent of a specialty soap from her honeymoon inspired Danielle Vincent to launch Outlaw Soaps with her husband Russ. In this episode of Shopify Masters, Danielle Vincent shares how they mastered soap making, content writing, and interpreting customer feedback to grow their business. 

 

YouTube have over 1 billion active users—that’s almost 1/7th of the world’s population.

As the owner of a YouTube channel, capturing some of those viewers as subscribers is how you grow your audience for the long-term.

But increasing your subscriber count on YouTube isn’t enough. You want engaged subscribers who will watch, share, and engage with your videos as you continue to create them.

Whether you’re using your YouTube channel to market your business or share your passion for making things on the Internet, here are some tips for growing an audience on the most powerful video platform around.